Joe and Robert unpack IBM's rough AI reality, where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit Meta's short-lived Muse image feature and the privacy backlash that forced the company to pull it almost immediately. Then they connect three major OpenAI stories: a wildly ambitious advertising forecast, Apple's trade-secrets lawsuit, and reports that OpenAI is developing a screenless AI companion. Is OpenAI still building an AI company, or the next dominant technology platform? Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ Robert's marketing winner is Gary Vaynerchuk for his continued push into investing and affiliate marketing. Joe's loser is LadBible, whose dependence on Meta referrals offers another painful reminder about the dangers of building on rented land. In rants and raves, Robert reacts to Cloudflare's effort to make AI companies pay publishers for their content and says, "Let it burn." Joe comments on China's effort to increase its population by cracking down on romantic relationships between people and AI chatbots. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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