Meet Bernadette Butler. Bernadette has 20 years of experience in marketing and advertising working with some of the greatest brands of our time. With 2 ads on the world’s funniest reel, Bernadette is the CEO and Co-founder of StoryTap.com, a video-first marketing technology company that partners with brands like ADT, Veet, Cepacol, Babylon, Canadian Tire, UCLA, and many more to transform their digital experiences all with story-first authentic video storytelling. Watch and take notes. Chapters 00:00 Sabir Welcomes Bernadette Butler 05:58 How Does StoryTap Generate Videos? 07:49 Why Diversity Matters in Customer Reviews 09:17 Tackling Unique Challenges 12:50 The Most Important KPIs 14:29 What Videos Mean for Your SEO 16:40 Why Conversions Aren’t Everything 22:49 The Perfect Ad Structure 26:49 The StoryTap Process 37:54 StoryTap During the Pandemic 40:47 How Video Testimonials are Changing the Game 42:45 Making Sure Your Videos Work Without Sound 43:40 Consuming Content to Stay Ahead of the Game 49:26 The Power of Customer Testimonials 57:16 Be Real; Embrace your Imperfections * Full In-depth Article with Video Interview here: https://growthbysabir.com/home/winning-with-customer-video-experiences-bernadette-butler * Visit Bernadette on the Web at https://storytap.com * Need help Growth Hacking Your Business, Contact Sabir at https://growthbysabir.com * Watch ALL episodes of #ThisWeekWithSabir at https://growthbysabir.com/liveshow #ThisWeekWithSabir #videoads #videocontentmarketing #videocontent #reviews #reviewmanagement #customerreviews #customerreview #storytap

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