Guest Interview: Samantha McLean talks to AREC 2018 speaker, author and founder/Group CEO of Karrikins Group, Peter Sheahan about thinking counter-intuitively, what it means to "Matter", the changing expectations of customers and how to get to your personal edge of disruption. 'Elevate' is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guests: Peter Sheahan SHOW NOTES / LINKS 02:30 A background into Peter Sheahan's career to date and establishing Karrikins Group03:00 Generation Y: Thriving and Surviving With Generation Y at Work04:00 Advice to young people: "Do things that are meaningful," and "give back".04:30 Flip: How to Turn Everything You Know on Its Head-and Succeed Beyond Your Wildest Imaginings05:00 How to think counterintuitively in real estate05:50 "If you don't want to be commoditised, then you can't be doing the same thing as everybody else in exactly the same way."07:00 "Services have to be fast, good and cheap. Pick two." How this has evolved to picking three plus the x-factor.08:00 "To get control, give it up," from company-generated to user-generated content.09:00 "The number one thing that gets in the way of an agent's ability to build a team is their desire to control everything."10:30 Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice11:00 The concept of mattering, value and contribution; less about gross commission or sales incentives.12:30 Your edge of disruption: Your willingness to get outside of your comfort zone, take intelligent risks and experiment with new possibilities that exist.13:30 We need to embrace a beginner's mind; this is a big part of being successful in the edge of disruption.14:00 How the diamond industry is disrupting themselves and creating a market of the future15:30 Clay Christensen and the innovator's dilemma: unwillingness to kill the goose that lays the golden egg.16:30 Examples of industries being disrupted such as retail and healthcare.17:30 There will be less guesswork involved in real estate's future because of data collection.20:00 The three key takeaways from Peter's keynote at AREC 2018

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