Guest Interview: Samantha McLean talks to consumer trends and customer experience expert Amanda Stevens about the current trends of personalisation and influencer marketing, how agents and teams can build influence through storytelling, and what to expect in the future of consumer behaviour. 'Elevate' is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guests: Amanda Stevens SHOW NOTES / LINKS 01:30 Why 2018 is the year of the customer, and the consumer trends to watch for02:50 Personalisation is about turning your clients into advocates03:30 Personalised video; avoid your content solely being a video version of a campaign or report04:30 The growing trend of independent or 'indie' brands and why customers connect with them06:00 Amanda's thoughts on what makes a great story for an agent07:00 Agents should avoid using their track record as their lead brand story08:00 Range Rover VS Ferrari case study: are you telling the client's story or your own?09:30 C2B i.e influencer marketing and the rise of the Instagram influencer11:00 How real estate can leverage influencer marketing e.g. Three Birds Renovations12:30 Use Instagram to research the current brands that customers are connecting with13:30 Personal VS franchise: balance harnessing the best of your business equity with your brand story15:00 Existing customers are commonly untapped opportunities for influence marketing17:00 How real estate leaders can remain accountable for their influencer marketing and branding18:30 Quick tips for building influence within your business and team19:00 For more information visit amandastevens.com.au

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