Perry Marshall is one of the most expensive business strategists in the world. He's guided clients like FanDuel and InfusionSoft from startups to hundreds of millions of dollars. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Not only that, NASA's Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. His Google book laid the foundations for the $100 billion Pay Per Click industry, and Ultimate Guide to Google Ads is one of the world’s best selling book on digital advertising. Ahead of his Rosetta Stone seminar coming to Sydney in November, we get to do a session of "The Leadership Diaries" like no other as he discusses the 80/20 rule, leveraging time, and the Espresso Machine Principle as it applies to real estate businesses. He also talks about the Tactical Triangle of business and the Network Effect where we can see plenty of applications in real estate. Episode Transcript As some of you know, we've been doing a series for some time called The Leadership Diaries. In that series, I always ask whoever I'm interviewing the question, who are you learning from? If anyone has asked me that question in the last several months, the name at the top of my list has been Perry Marshall. A couple of years ago, I had no idea who he even was, but it was a chance conversation with one of our suppliers that led me to read two of Perry's books. The first one is 80/20 Sales and Marketing and the second one is The Ultimate Guide to Google AdWords, both of which have helped me greatly in various ways in our business. I'd recommend those books to anyone. I would say without hesitation, they've inspired me to think outside the box and probably do some of my best creative work. For me, there have been some massive lessons in productivity, discernment, asking better questions, thinking more strategically plus much more. For those of you that have heard of Perry Marshall, you'll know he has a massive following from all entrepreneurs in something that they called Planet Perry. With small and large businesses, he attracts some incredible entrepreneurs and is known for inspiring great clarity in amongst all of the leaders that he coaches. Ahead of Perry bringing his Rosetta Stone event to Sydney, which he is doing in November 2019, it's for all types of businesses. I invited him to the show and I was delighted that he accepted. In this show, we're doing The Leadership Diaries, but we will also discuss the 80/20 Rule, leveraging time, the Espresso Machine Principle as it applies to real estate agents. His Tactical Triangle of business and how that applies to real estate, how the Network Effect might work for you and against you in real estate and reasons some people are good at selling one way and perhaps not others. Grab a cuppa, sit back, relax and enjoy the chat with Perry Marshall. --- Welcome to the show, Perry Marshall. Thank you for having me. It's an honour. I'm delighted to be here. I’m delighted to be coming to Australia in November. When was the last time you were in Australia? It was 2004. I'm a little embarrassed. I've got lots of Australians that have come to my seminars and everything. Maybe my only excuse is I have been to 40 different countries and Australia is one of them and it's a great place. I love Australia,

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