In this episode of The Marketing Clubhouse, we’re joined by Anna Henwood, CEO of Stickybeak and former CMO of Les Mills New Zealand. Anna is on a mission to make feedback a core part of the marketing process - not an expensive afterthought. We unpack why traditional research often slows marketers down, how testing in real scroll environments like TikTok and Meta changes the quality of insight, and why Anna believes you should “test the ingredients, not the cake.” This episode is a practical playbook for one-person marketers and small teams who want to move faster, waste less budget, and build marketing that actually resonates. What we cover in this episode:• Where feedback fits in the marketing cycle - and when to push for it • Why traditional research panels can produce jaded responses • The difference between testing in artificial environments vs real scroll contexts • What it means to “test the ingredients, not the cake” • How to build a living feedback loop as a solo marketer or small team • The key metrics small teams should watch weekly without drowning in data • When gut instinct still beats data You should listen if… You’re a one-person marketer juggling everything, you’ve launched campaigns that “felt right” but didn’t land, or you want to move faster without blowing your budget. This episode gives you a simple, realistic framework for using feedback as a growth tool - not a blocker.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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