In this episode of The Marketing Clubhouse, we're joined by Connon Bray, Managing Partner at New+Improved Ventures and one of New Zealand's most experienced venture builders.From helping shape businesses like Tracksuit, Ideally, Aether, and Drumbeat, Connon has spent his career identifying opportunities before they become obvious. Today, he works alongside founders to uncover meaningful problems, validate ideas quickly, and build the next generation of technology and marketing businesses.Together, we unpack why great companies rarely begin with great ideas alone, the role customer insight plays in building successful products, and what founders and marketers can learn from the startup world about innovation, experimentation, and growth.This is an insightful conversation for founders, marketers, product teams, and anyone interested in turning ideas into businesses that customers genuinely want.What we cover in this episodeThe common traits shared by startups that successfully gain tractionWhy execution matters far more than simply having a great ideaHow to identify problems that are actually worth solvingThe biggest mistakes founders make when validating new productsWhy product-market fit is often misunderstoodThe role customer research and insight play in building better businessesHow AI is changing the speed and economics of launching startupsThe founder habits that matter most—and the ones that don'tOpportunities marketers are overlooking in today's marketConnon's approach to building a business from scratch in today's environmentYou should listen if...You're building a startup or thinking about launching oneYou want to better understand product-market fit and customer validationYou're a marketer looking to think more like a founderYou're interested in innovation, venture building, or emerging technologyYou want practical advice on turning ideas into businesses that scaleThis episode will help you think differently about innovation, avoid some of the biggest startup mistakes, and build products and businesses around problems customers genuinely care about.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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