The price of paying college athletes
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With playoffs kicking off Friday, it's a bigger than usual week for college football, but it's also been a huge year. College athletes have been getting paid. Arch Manning, 3.1 mil, I believe.
There's an athlete, currently a high school prospect, unnamed, apparently getting an $8 million NIL deal.
So I got to talk about Cam Ward, man.
About a $2 million deal with Adidas. The biggest deal of the year was a whopping $10 million reportedly paid out to quarterback Bryce Underwood to change his commitment from LSU to Michigan. But what's kind of weird about these deals is that the schools aren't necessarily the ones paying out. Bryce's millions apparently came at least partly from the tech billionaire Larry Ellison, all because his fifth wife went to the University of Michigan We're going to figure out what's going on in college sports on Today Explained.
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College athletes are getting paid, at least some of them. At least some of them are getting huge paydays, but the money isn't coming directly from their schools. It's a kind of confusing situation, and it all boils down to something called name, image, and likeness, or NIL. It is a way for college football and college student athletes to make money off of their name, their image, or their likeness. An example of that would be the new video game that came out, EA College Football 25. Every player that was in that game that is currently an athlete in college football got $600 because their name, image, and likeness was used in the game. But some athletes, the really good ones, are able to make way more money because of slush funds that college athletic programs have at their disposal. We reached out to JP Acosta from SB Nation to help us understand, and we started with the NCAA.
I think at the crux of it all, the main point behind this is that the NCAA and most of their respective universities did not want to call student athletes employees. calling them employees who require them being paid by the university. The idea of athletes being paid, do you think that will ever happen at the NCAA level?
No, it will not happen. Not while I'm president of the NCAA.
They have spent years fighting the fact that college football and college student athletes are employees.
We provide students with access to education and we provide them with the cost of tuition fees, room, board, books and supplies. And there's not even a salary to debate. They're not employees, they're students.
While they've been fighting this battle in court, name, image and likeness kind of slipped in through a loophole because it is a third party. So technically, These boosters that provide the name, image, and likeness deals that you see a lot of, that comes from a booster who is not being paid by the university, but is affiliated with the university to help get this player to either go to their university or stay at their university. So it's kind of been a loophole around the, oh, student athletes aren't employees.
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