Trad wife takeover
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If you are a woman on God's green earth on Al Gore's internet, then your algorithm has at some point served you Nara Smith, the soft-spoken model who loves to cook for her husband and kids.
My toddlers were playing in the backyard. They asked me for a Capri Sun. Since I had all the fruit at home to make some, I told them to give me a minute.
Nara's Capri Sun doesn't have any added sugar or citric acid or any of those sus natural flavors that are in the store-bought one. It's all from scratch.
I also added some cold grapes and it was time to start juicing all of my fruit.
But then she does put it in a little plastic pouch with the straw, just like it's a real Capri Sun, which is incredibly cute. And now somehow you've lost 10 minutes and there are hundreds more of these videos. And really, you need to get offline and go do something with yourself, but you cannot look away. What is happening to you? You have entered the world of trad wives. They are coming up on Today Explained.
Right as I was done cleaning up, they wanted a second one.
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Sarah Peterson, author of Momfluenced and the substack In Pursuit of Clean Countertops. What is a trad wife?
So I would define a trad wife. My definition has kind of changed in the last couple of years, but I would define a trad wife as somebody who adheres to traditional gender norms. and does so in a public-facing way. First of all, you should be a mother. If you're a woman, you should be a mother. And you should glory in all things domestic. So not only should you take care of the house, clean the house, cook the meals, raise the children. Ideally, you're doing these things in a really aesthetically pleasing way. Often they homeschool their children. They're often making food from scratch. So they're doing all things, you know, mothering labor and domestic labor, but they're turning it up to 100.
I submit and I serve my husband. And the Bible has the man of the household, not the woman. This morning, my toddlers really wanted to color, but we were all out of paper, so I decided to make my own.
There's a lot of disillusionment, rightly so, with the narratives of mainstream feminism that have been parceled out in the past 20 years. So there's a real rejection of girl boss feminism at the heart of many of these accounts. There's a lot of exhaustion with the idea of having to work a full-time job in addition to raising a family without getting burnt out. You know, there's a lot of women who, you know, I wouldn't necessarily put in the trad wife bucket, who are also sort of united in this rejection of the version of feminism that they've been fed. There's soft girls who are living soft lives.
Spend a day with me as a girl that prefers to live a softer life. Strong black woman narrative. It doesn't apply to me. I live a soft life. I just want a soft life. Very soft. As soft as it can get.
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