Today in Digital Marketing
Episodes
Amazon Court Ruling Could Affect Your Online Store
30 Apr 2021
Contributed by Lukas
Twitter's numbers are looking good. Amazon's accountant's are also happy. Its lawyer, on the other hand, are not. YouTube is accused of pl...
Which Facebook Ad Drove Sales? You May Never Know.
29 Apr 2021
Contributed by Lukas
Facebook ads are costing more these days. Livestreaming is set to revolutionize e-commerce. Pinterest has an eye on what themes your next campaign sho...
The New and Improved Verizon Super-Target-O-Matic 2000
28 Apr 2021
Contributed by Lukas
YouTube says video views of its TikTok clone are way up — so why are those results disingenuous? Also, Google's ad sales make a strong recovery,...
Is This the Real ROAS? Is This Just Fantasy?
27 Apr 2021
Contributed by Lukas
Facebook ROAS is up today — in some cases, way up. But as Queen said: "Is this the real life? Is this just fantasy?" Also: American regulato...
Ask a Real Facebook Ad Rep Anything You Want
23 Apr 2021
Contributed by Lukas
On the eve of Apple's tracking changes, TikTok is creating an entirely new ad campaign format just for iOS users... Some advice on how to increase...
A Potentially Huge Change to the Facebook Algorithm
22 Apr 2021
Contributed by Lukas
What Facebook's algorithm update means for your organic content... Amazon moves into another bricks-and-mortar category... Why has influencer mark...
T minus Six Days. (Tick... Tick... Tick...)
21 Apr 2021
Contributed by Lukas
Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't ...
YouTube's "Greenlight" Sponsorships May Be a Game-Changer
20 Apr 2021
Contributed by Lukas
YouTube's newest sponsorship option could be a game-changer... how has COVID affected email marketing... Google clamps down on another industry......
Google’s "[Exact Match]" = Kinda Generally Similar (You Know, More or Less)
19 Apr 2021
Contributed by Lukas
Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is ...
Facebook To Remove Audience Insights. Please. Stop.
16 Apr 2021
Contributed by Lukas
Facebook Giveth, and Facebook Taketh Away… Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off pe...
Facebook Sure Has a Weird Way of “Helping” Small Businesses
15 Apr 2021
Contributed by Lukas
The study that will tell us if machine-learning was a mistake all along… Facebook’s idea of helping your business is to send people to your compet...
LEAKED: TikTok’s Plans for E-Commerce
14 Apr 2021
Contributed by Lukas
A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easi...
The New Marketing Formula: Bacon + Clubhouse + ASMR
13 Apr 2021
Contributed by Lukas
Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, a clever marketing c...
Google Needs a Better Undo Button
12 Apr 2021
Contributed by Lukas
The biggest threat to digital agencies may be their clients… Why a privacy-focused browser is now waiting for Google’s permission… Buffer adds F...
The IDFA Apocalypse May Not Be As Bad As We Thought
09 Apr 2021
Contributed by Lukas
Early numbers suggest the IDFA apocalypse may not be as bad as we thought… gender-equality progress is being made in CMO roles… and what Facebook ...
Social Platform Spending is Going Up — Way Up
08 Apr 2021
Contributed by Lukas
If you sell any products on your website, today’s Google update was a big one… Twitter makes things simpler for media buyers… Snapchat dives eve...
Beer Company + Twitter API = Awesome
07 Apr 2021
Contributed by Lukas
Amazon’s ad business is much bigger than you ever thought… Why Google will keep reviews up even if an employee writes it… Reddit launches a reso...
Why Are So Many Businesses Moving to Independence, USA?!
06 Apr 2021
Contributed by Lukas
Microsoft wants your Google ads — and just made it easier to switch… How has COVID changed your customer personas?... TikTok’s new agency deal i...
What’s Working Now in Facebook Ads
05 Apr 2021
Contributed by Lukas
A major Supreme Court ruling will have effects on the digital marketing space, Pinterest goes B2B, TikTok is rolling out a web-based editor for market...
Facebook Is Deleting Its Analytics Tool [Not a Joke]
01 Apr 2021
Contributed by Lukas
Facebook says it will close its Analytics tool, and nobody’s sure why…. Getty Images buys the popular free image site Unsplash… Digital ad sales...
Llama Drama
01 Apr 2021
Contributed by Lukas
The Lands End clothing brand has banned alpaca fleece... is Alberta Canada the next hotspot for raising llamas?... a rare black alpaca born in Scotlan...
Great News for People Who Manage Facebook Pages
31 Mar 2021
Contributed by Lukas
Social media managers will love Facebook’s new change to commenting… Twitter beefs up its ads platform… YouTube rolls back a popular video disco...
I, For One, Welcome Our New Clubhouse Overlords
30 Mar 2021
Contributed by Lukas
Instagram expands IGTV ads, how much senior marketers plan to change their media spend this year, Facebook’s program for laid-off ad agency people i...
It's a Hat. It is Literally a Hat.
29 Mar 2021
Contributed by Lukas
Why is Google sending your leads to other companies? Twitter is close to launching a big change in how you post a tweet.... Reddit opens a sales offic...
We Are All Truman Now.
26 Mar 2021
Contributed by Lukas
A new study says use Carousels if you want to boost your Instagram stats… there’s a new tax on digital advertising… almost nobody is going back ...
From TikTok to Tictuk.
25 Mar 2021
Contributed by Lukas
Pizza Hut buys Tictuk (not TikTok), a new study says Google is keeping 2/3rds of searches for itself, Snapchat is creating a Duets feature, the Wix pl...
Facebook’s Outage Today Reached Far and Wide
19 Mar 2021
Contributed by Lukas
Facebook’s entire platform crashes, and your ad campaigns may have been affected. The Watch Party is going away. YouTube has a new feature for digit...
Everything’s Turning TikTok
18 Mar 2021
Contributed by Lukas
Spotlight, Reels, Shorts — they’re all coming for TikTok. Twitter’s betting its UI on Spaces. Facebook finally gets serious about security. And ...
Facebook’s New Thing Might Do Something to Help With…. Uh… Things.
17 Mar 2021
Contributed by Lukas
Your engagement levels suck? You’re not alone… Google’s new reputation management tool lauches… Facebook’s director of agencies tries and fa...
You Probably Don’t Know Your LTV Metric. (But Should.)
16 Mar 2021
Contributed by Lukas
Why is Google revealing the locations of home-based businesses? Facebook is copying yet another app. You’re not the only one who doesn’t know your...
The Secret Word is: "Memphis."
15 Mar 2021
Contributed by Lukas
Meet the new dynamic ad — one with static assets… some welcome updates to YouTube’s analytics… Your Facebook’s pixel might be broken today…...
Facebook Has No Idea What “Improved” Means Any More
12 Mar 2021
Contributed by Lukas
Facebook says it’s improved reporting (by crippling it)… Core Web Vitals might give you a Google ranking boost after all… People might soon be l...
A Porn Star and a Nun Walk Into a Business Show
11 Mar 2021
Contributed by Lukas
Twitter borrows a page from Facebook… Reddit doesn’t want to be at the kids’ table any more… Google’s courses could get you a degree in a ha...
[Insert Peacock Joke Here: _______________]
10 Mar 2021
Contributed by Lukas
A big change to a mobile app may bring bad news to podcasters, it’s Round Two for Walmart’s live-shopping TikTok show, Wordpress’s new upgrade c...
Your Ad Was Denied. Reason: [A HAT]
05 Mar 2021
Contributed by Lukas
Meet the unbranded longform ad that could be taking over podcasts soon… It’s not a Twitter edit button, but it’s close… The new Wordpress upda...
No, America, Doctors Do Not Review Google’s Content.
04 Mar 2021
Contributed by Lukas
A new search engine may soon be vying for your media budget… Ikea’s clever use of Instagram Stories… Snapchat Goes After Local Advertisers… an...
The Two Words Consumers Want You To Say
03 Mar 2021
Contributed by Lukas
Facebook lifts a controversial advertising ban… big moves in the digital television ad space… TikTok is going to television… Pinterest’s new p...
Why Is Bob Ross (Who Is Dead) Pitching a Soft Drink?
02 Mar 2021
Contributed by Lukas
Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How Ameri...
The Argument Against Being ‘Woke’ in Your Marketing
01 Mar 2021
Contributed by Lukas
Twitter’s answer to Clubhouse may be coming sooner than anyone thought… Instagram proudly announces a new feature that nobody asked for… you can...
How I Added 50% TikTok Following Overnight (No, Really.)
26 Feb 2021
Contributed by Lukas
A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online m...
The Facebook Ad Denial Bots are Here to Stay
25 Feb 2021
Contributed by Lukas
Don’t expect those Facebook ad-denial bots to go away… Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify la...
Long Titles Are Good For SEO, But Are They Good for Podcast Episodes Too, Like This Unnecessarily Long Episode Title (Apologies If This Breaks Your Podcast App)?
24 Feb 2021
Contributed by Lukas
Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are ...
So We’re Hacking PDF Contracts Now? Cool, Cool.
23 Feb 2021
Contributed by Lukas
Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Faceboo...
UGC is Cheap and Fast. Why Isn’t Everyone Doing It?
22 Feb 2021
Contributed by Lukas
A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports...
Why is Microsoft Changing Ad Campaigns Without Permission?
19 Feb 2021
Contributed by Lukas
Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube ad...
Immersive-Marketing Lessons from a Failed Video Game
18 Feb 2021
Contributed by Lukas
What can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about ...
Mark Zuckerberg Hates Australians.
17 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterFacebook locks Australian n...
Digital Advertising Taxes Are Here. What Now?
16 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterIt’s finally here — Ame...
Facebook’s Worst Idea Yet
12 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterFacebook wants to make poli...
Meet Google’s New Algorithm Update
11 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterGoogle’s new algorithm up...
This Law Firm Serves Terrible Chicken
10 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterWhat happens when you sue a...
“I’m Here Live. I’m Not a Cat.”
09 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterA new e-commerce tool from ...
“I Mean, Exclusivity Was An Option…”
08 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterSurprising insights from 22...
WEEKEND EDITION: Facebook Ads and iOS14 (with Jon Loomer)
06 Feb 2021
Contributed by Lukas
On this special weekend edition, Jon Loomer (http://jonloomer.com/) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Lear...
Meet the New Digital Kingmakers of Superbowl Marketing
05 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterAmazon upgrades its affilia...
The Future of Google Ads: No Keywords?!
04 Feb 2021
Contributed by Lukas
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterPotentially huge changes ah...
Is Facebook’s Biggest API Gap Closing?
03 Feb 2021
Contributed by Lukas
Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad t...
The Future of Third-Party Cookies? Educated Guesses.
02 Feb 2021
Contributed by Lukas
Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of ...
Things Are About to Get Creepy (and Ridiculously Effective?)
01 Feb 2021
Contributed by Lukas
Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, Spo...
When Your Digital Marketing Campaign Goes Too Far
29 Jan 2021
Contributed by Lukas
How far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the s...
“Say Hello to My Little Friend!”
28 Jan 2021
Contributed by Lukas
We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…...
All The Cool Kids Want Stories
27 Jan 2021
Contributed by Lukas
It’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A ...
“Enhance!”
26 Jan 2021
Contributed by Lukas
Buffer adds engagement tools — again. Your next search result could come back in AR… How to repurpose your content without being penalized by Goog...
What’s the Big Deal About “Internet”?
25 Jan 2021
Contributed by Lukas
Google finally admits — it hates pop-ups as much as you do. Plus: How to do an SEO Content Gap Analysis… where to find audio ad inspiration, Link...
Reasons Your Brand Should Stop Blogging
22 Jan 2021
Contributed by Lukas
Should your brand have a blog? Some compelling arguments for NOT blogging every week. Plus: What will the Australian media buying world look like if G...
Organic Content Marketing on… Spotify?!
21 Jan 2021
Contributed by Lukas
Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no id...
Stories, Fleets, Shorts, Clips… Can’t We All Just Get Along?!
20 Jan 2021
Contributed by Lukas
Facebook ad campaigns stop spending with major Ad Manager bugs reported. Pinterest jumps on board the Stories bandwagon. And how one song by the Grate...
Why Do 87% of Ad Accounts Have Fraudulent Clicks?
19 Jan 2021
Contributed by Lukas
Pinterest’s new ad product could save you lots of time setting up campaigns… some shocking numbers on how many ad clicks are just straight-up fake...
Jumping Through Facebook Support Hoops
18 Jan 2021
Contributed by Lukas
One marketer’s horror story of getting locked out of his Facebook brand page — and the steps he took to get back in… within 48 hours. Plus: What...
The Social Platform That Finally Toppled Facebook
15 Jan 2021
Contributed by Lukas
You knew it was big — but now, it’s bigger than Facebook. So why can’t you run ads there? Plus: YouTube moves even closer toward e-commerce inte...
Is It Possible? Facebook Ads Do Nothing?!
14 Jan 2021
Contributed by Lukas
Is it true? Have we been blinded all along and never realized that Facebook ads actually do nothing? Plus: going digital for a very in-person marketin...
Special: How Will Apple’s IDFA Changes Affect Digital Marketing
13 Jan 2021
Contributed by Lukas
Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special...
Forget 1st and 3rd Party Data. Meet SECOND-Party Data.
12 Jan 2021
Contributed by Lukas
In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label...
Why You’re Missing Comments on Your Ad Campaigns: Our Investigation into Third Party Platforms
12 Jan 2021
Contributed by Lukas
It’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into...
When Your Brand Must Pick a Side
08 Jan 2021
Contributed by Lukas
What do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feat...
Social Influencer Campaigns Under Fire
07 Jan 2021
Contributed by Lukas
Why is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and i...
Facebook Removes the Like Button. (Wait, What?!)
06 Jan 2021
Contributed by Lukas
Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never g...
Hi Again. Maybe You Haven’t Received My Email?
05 Jan 2021
Contributed by Lukas
It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space —...
Welcome to 2021. May All Your CPMs be Below Benchmark.
04 Jan 2021
Contributed by Lukas
Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Goo...
2021 — We Are SO READY For You
23 Dec 2020
Contributed by Lukas
Another option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your ...
Boycott? What Boycott?
18 Dec 2020
Contributed by Lukas
It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, ...
Doofus.
17 Dec 2020
Contributed by Lukas
Instagram giveth and Instagram taketh away. Adobe’s big social media addition is a little underwhelming. Twitter goes back to the old days. And Link...
Huge Changes Coming to Facebook Ads
16 Dec 2020
Contributed by Lukas
Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platfo...
Please Click The X Clearly Visible In This Box: 🔲
15 Dec 2020
Contributed by Lukas
TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You ...
SPOILER: It’s Yellow and Grey, folks.
14 Dec 2020
Contributed by Lukas
The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platfo...
Why Can’t Twitter Keep Things Alive?
11 Dec 2020
Contributed by Lukas
T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram acco...
Melinda Really Wants You to Click That Link
10 Dec 2020
Contributed by Lukas
Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for ...
Shots Fired.
09 Dec 2020
Contributed by Lukas
The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’...
Will This Podcasst Titel Rank Highr?
08 Dec 2020
Contributed by Lukas
Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a p...
Confidential: ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛
07 Dec 2020
Contributed by Lukas
Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most ...
Something Fishy is Happening with Messenger
04 Dec 2020
Contributed by Lukas
Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger...
Are Shipping Services On The Verge of Collapse?
03 Dec 2020
Contributed by Lukas
Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements fo...
The One With the Boings In It
02 Dec 2020
Contributed by Lukas
Google’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant c...
In Google’s World, Green Is Blue
01 Dec 2020
Contributed by Lukas
The global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform ...
English Be Hard
30 Nov 2020
Contributed by Lukas
Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, ...
Did We Say Refunds? We Meant “Ad Credits.”
27 Nov 2020
Contributed by Lukas
Facebook’s out of control account banning bots are starting to be noticed by big media… You may be owed some credit back on your latest ad campaig...
Everything Went to Hell Today and It’s All Amazon’s Fault
25 Nov 2020
Contributed by Lukas
There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business...
Facebook’s New Algorithm Looks for “Good” in the World
24 Nov 2020
Contributed by Lukas
Snapchat has a million dollars to give you — all you need to do: Use its TikTok clone… Buffer adds a long-missing channel to its analytics product...
Google Sued Over “Fake” Reviews
23 Nov 2020
Contributed by Lukas
Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One ca...
[SECURE]
20 Nov 2020
Contributed by Lukas
You’ve got more options now for Instagram influencer campaigns…. What younger podcast listeners want in the shows they subscribe to… Google Ads ...