Today in Digital Marketing
Episodes
How Long Will Digital Agency Offices Stay Empty?
21 Sep 2021
Contributed by Lukas
Do they stay or do they go back? The question agencies are facing now.... Why you might be doing LinkedIn posts all wrong... Which platform has more s...
The Secret Recipes of Social Algorithms
20 Sep 2021
Contributed by Lukas
YouTube joins the list of platforms leaking their own secret recipes... the myth of Facebook's 50-event Learning Phase... Are Twitter Fleets on th...
Don't Underestimate a Man With a Plan, and a Beer in One Hand.
17 Sep 2021
Contributed by Lukas
Twitter's new monetization features are bombing... IKEA's plans to change how retail is done... The hashtag that TikTok is apologizing for... ...
Why You May Need to Start a WhatsApp Account Soon
16 Sep 2021
Contributed by Lukas
New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is mor...
How DTC Brands Are Handling the Cookiepocalypse
15 Sep 2021
Contributed by Lukas
The new normal: How to compete in a world without data... Reddit and Nextdoor do some catching up... How one social platform's algorithm forced a ...
Facebook Want to Give Your Business Cash (Fee: 1%)
14 Sep 2021
Contributed by Lukas
LinkedIn wants you to drop your company's blog... Instagram's solution to original content: "repurpose things"... How Facebook's q...
What's Up Guys, Smash That Like Button on This Podcast!!!!!!!!
13 Sep 2021
Contributed by Lukas
The "secret program" celebrities use to bypass Facebook moderation... The new "Smash that Like Button"... How does lead form placement...
[REPOST] Everything Is Made Up, and the Points Don't Matter
11 Sep 2021
Contributed by Lukas
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mi...
Everything Is Made Up, and the Points Don't Matter
10 Sep 2021
Contributed by Lukas
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mi...
Facebook's New "Stories" Aren't Stories At All. (Or Original.)
09 Sep 2021
Contributed by Lukas
The new AIDA: Facebook-style... Microsoft's new ad placement looks awfully familiar... The Buy-Now-Pay-Later space just got a lot more interesting...
Facebook Comments Just Got Dangerous
08 Sep 2021
Contributed by Lukas
Hope you're monitoring your Facebook comments because they could land you in court... The final chapter in the case of the re-written title tags.....
It's All About the Bordens, Baby! 💵
07 Sep 2021
Contributed by Lukas
Are you getting gouged by that influencer you hired?... Why are the biggest e-commerce platforms also the slowest?... Nobody is using your Brand Stand...
Go Home, Google. You're Drunk.
03 Sep 2021
Contributed by Lukas
Why being promoted to the C-suite may not be your best career move... Reddit adds a new placement, but will the community rise up against it?... How t...
DEEP-DIVE: Google Ads with Jyll Saskin Gales
02 Sep 2021
Contributed by Lukas
A special episode: We go deep inside Google Ads with one of North America's leading consultants in the space and learn about the new targeting cap...
The Anti-Troll Switch We All Deserve
01 Sep 2021
Contributed by Lukas
Flip this switch and the trolls are gone... Instagram bets big on livestreamed e-commerce... An influencer marketplace coming to your third-party tool...
'Buy Now Pay Later' Gets a Huge Vote of Confidence
31 Aug 2021
Contributed by Lukas
If you're not offering Buy Now Pay Later, now might be the time... big promises for Connected TV... that Google data you're missing, yeah it&#...
Computer... Enhance!
30 Aug 2021
Contributed by Lukas
We can't rely on blurring people out of ad campaigns any more... TikTok makes it easier to buy ads... The right way to send a copyright takedown n...
Facebook: The Land of the Make-Believe ROAS
27 Aug 2021
Contributed by Lukas
Don't break out the gin just yet — those sales you're seeing are a figment of Facebook's imagination... Snapchat doubles down on augment...
The GDPR is Dead. Long Live the GDPR.
26 Aug 2021
Contributed by Lukas
It's time to level up your Instagram caption game... Walmart brings first-party data to, well, third parties... TikTok's long videos are getti...
The Case of the Re-Written Title Tags... Solved!
25 Aug 2021
Contributed by Lukas
We finally know why Google was re-writing title tags — and the answer is stranger than you think... Also: You'll soon be able to sell directly o...
Huge Google Shopping Bug Hitting Merchants Hard
24 Aug 2021
Contributed by Lukas
What's causing a 90% drop in Shopping impressions? TikTok readies its Augmented Reality debut... And a surprise decision by Facebook you might act...
The End of the Swipe Up
23 Aug 2021
Contributed by Lukas
Instagram swipes left on the swipe-up... What tighter brand integration with influencers looks like in the retail sector... Will agencies ever recover...
Meet "MER": Your Next Favourite Marketing Metric
20 Aug 2021
Contributed by Lukas
A clever way to change conversion values automatically... The social platform so popular an entire radio station is now dedicated to it... How to meas...
The Case of the Rewritten <TITLE> Tags, Part II
19 Aug 2021
Contributed by Lukas
You thought competing against Amazon was hard now?... Also: Why Live Audio might be part of your next marketing plan... A surprise redesign of one of ...
Facebook Link Posts are Dead
18 Aug 2021
Contributed by Lukas
Why Facebook's latest report might have you throwing out your social content strategy... PLUS: Pinterest applies its AI to hair, it's time you...
Is Today's Google Bug Actually a Leaked Feature?
17 Aug 2021
Contributed by Lukas
A strange bug on Google could be changing how you're listed... One of the biggest e-commerce platforms plagued by a huge security hole... proof th...
How American Politics May Hurt Your Holiday Online Sales
16 Aug 2021
Contributed by Lukas
American politics may be to blame for poor online sales... Twitter turns verification back on — oh wait, no cancel that, it's off again... TikTo...
Et tu, Reddit? 😪
13 Aug 2021
Contributed by Lukas
Facebook really does not want you knowing how Instagram works... Another TikTok clone on a most unlikely platform... Google introduces a new ad format...
{meta tag="triple-my-traffic-please" when="now"}
12 Aug 2021
Contributed by Lukas
This one bit of code could triple your web traffic... Will Reddit make up your next media buy?... The podcast industry continues to be thrown curves b...
🚨 Late Arrivals! 🚨
11 Aug 2021
Contributed by Lukas
How did the world's first real test of omnichannel marketing go? Not well... Also: New shipping fees added to holiday purchases could hurt your on...
"Plz give us our money back. kthxbai."
10 Aug 2021
Contributed by Lukas
YouTube comes out swinging... B2B firms plan to buy more ads — in particular, display ads... Twitter will soon let you "de-follow" a troll.....
The Algorithm Made Me Buy It
09 Aug 2021
Contributed by Lukas
The new Agency of Record — is it real? Instagram's finally testing the ad placement so many of us want. LinkedIn offers a better way to close B2...
Want 60% More Conversions? Check Your Thumb.
06 Aug 2021
Contributed by Lukas
The dramatic effect one simple change to your web site menu can have on your sales... turns out Core Web Vitals is more important than Google let on.....
45% of iOS 14.5 Users Have Consented to Ad Tracking (!)
05 Aug 2021
Contributed by Lukas
TikTok confirms its test of the Stories ad placement — but with a twist... A clever brand activation has people crying chicken... it's time to u...
Surprises from the 'Reels' Content Algorithm Breakdown
04 Aug 2021
Contributed by Lukas
Can you buy your disabled Facebook account back?... TikTok's new addition is less about content and more about ad placement options... What do B2B...
Listen to This Podcast in Four Equal Installments
03 Aug 2021
Contributed by Lukas
How to buy your way to the guaranteed top of the search results... Instagram's loss is Reddit's gain... LinkedIn buys its way deeper into the ...
Why Did Pinterest Lose Millions of Users?
30 Jul 2021
Contributed by Lukas
Why did Pinterest lose millions of users last quarter? Here's a hint: They might not be the only ones to be in that predicament. Also: TikTok want...
Facebook Ad Prices Are Getting More Expensive. A Lot More.
29 Jul 2021
Contributed by Lukas
Will this new proposal keep your email campaigns safe? Google has some nifty new ad tools for you visual thinkers... How to hack Snapchat's newest...
The Case of the Disappearing Facebook Audiences
28 Jul 2021
Contributed by Lukas
TikTok rolls out new tools for livestreamed e-commerce... Twitter starts testing a Product Shelf... How to claim your business in Apple Maps... and yo...
The Targeting Options Nobody Wanted to See
27 Jul 2021
Contributed by Lukas
Bad news for marketers targeting young people... Google is passing the fees onto you... Instagram shocks everybody by copying more TikTok features... ...
﹤rel=best_podcast_ever＞
26 Jul 2021
Contributed by Lukas
How this weekend's Google change could get you tossed out of the search listings... Facebook clarifies the time period used for modeled conversion...
Learn Why You Are Receiving This Podcast
23 Jul 2021
Contributed by Lukas
A nice update to Google may help your competitive SEO research... Instagram doubles its data... YouTube starts testing what may be its future... TikTo...
SPECIAL: Secrets from a Facebook Ad Support Rep
21 Jul 2021
Contributed by Lukas
As you may know, I'm on a mini- family holiday this week, so in lieu of a regular episode, we're playing this. A couple of months ago, I inter...
Your Favourite New Metric: The Rage Click
20 Jul 2021
Contributed by Lukas
Twitter's change today isn't going over well... how does being on a shared server affect your brand's SEO?... The digital campaign Toyota&...
Amazon's Solution to Fake Reviews: Shoot the Messenger.
19 Jul 2021
Contributed by Lukas
Amazon strong-arms Apple to take down an app helping in the fight against fake reviews.... TikTok says its format drives more emotional response — a...
Weekend Edition: Social Snowball
17 Jul 2021
Contributed by Lukas
Social Snowball is a platform that converts all of your customers into motivated affiliates. But it's not just "another" affiliate platfor...
The Facebookization of Reddit Has Begun
16 Jul 2021
Contributed by Lukas
A critical security hole is affecting millions of Wordpress sites... TikTok beefs up its influencer marketing tools.... Reddit's new algorithm is ...
Facebook: "We're Totally Not Doing Brain Implants. No, Really."
15 Jul 2021
Contributed by Lukas
A big change to Facebook ad campaigns — this time, one you'll like! Also: Twitter's surprise announcement. How Instagram Reels ads perform. ...
Our Slice of Pie is Shrinking
14 Jul 2021
Contributed by Lukas
Less money, mo' problems... Facebook's "Hey Us Too!" billion-dollar pledge... The new and very compelling video ads coming... and a si...
Long Live The Bend And Snap
13 Jul 2021
Contributed by Lukas
It's official — YouTube has come out swinging for TikTok... The in-mall activation with a social platform that might bring people back to shoppi...
TikTok Takes Television
12 Jul 2021
Contributed by Lukas
One more place you can be certified — and this one might be worth the effort... Reddit looks for ad dollars down under... How much can you make by s...
The Strange New World of "Phygital" Ad Campaigns
09 Jul 2021
Contributed by Lukas
Your next ad campaign might be "phygital"... a shift in how podcasts are consumed... Instagram's new tools might keep your brand safe from...
The Audio Ads That Listen To You
08 Jul 2021
Contributed by Lukas
The surprising number of people who have opted in to iOS app tracking... A clever integration between e-commerce and credit cards... Why TikTok's ...
How Do Augmented Reality Campaigns Affect Your CRO?
07 Jul 2021
Contributed by Lukas
Does including Augmented Reality increase your conversion rate? Microsoft's newest ad format has a terrible name but gorgeous look... Why are lead...
Really, Though... Are Reciprocal Links Bad for Your SEO?
06 Jul 2021
Contributed by Lukas
How will the latest European law affect your influencer campaigns? Twitter's new idea might cause you to close some of your brand's Twitter ac...
You Can Now Rent TikTok's Insanely Good Algorithm
05 Jul 2021
Contributed by Lukas
You can now rent TikTok's insanely good algorithm... Pinterest bans an entire category of ad campaigns... Snapchat's music library just got a ...
Are Exclusion Lists Our Only Hope Now?
30 Jun 2021
Contributed by Lukas
How do you target people without cookies? By excluding them from targeting.... Also: The newest ad placement that users aren't going to like... Cl...
Creating a TikTok UGC Ad... Without Creative
29 Jun 2021
Contributed by Lukas
Facebook is off the anti-trust hook — but Instagram isn't... Spotify opens podcast ads up more widely... PayPal will charge you more to collect ...
Hope You Weren't Counting On That Campaign Data...
28 Jun 2021
Contributed by Lukas
Just when you thought you were getting used to missing data from your paid campaigns... Also: Google retires a popular ad format... A browser plugin s...
Instagram Has Completely Lost Its Mind
25 Jun 2021
Contributed by Lukas
Twitter adds a new campaign objective.... Amazon adds some new podcast tech.... Instagram adds a function they have elsewhere but not all functionalit...
Third-Party Cookies: "We're Not Dead Yet!"
24 Jun 2021
Contributed by Lukas
The cookiepocalypse is on hold! Snapchat's clever digital campaign goes real-world. Your next employer is already spying on you. And — did I rea...
"Is This Still Available?"
23 Jun 2021
Contributed by Lukas
Instagram adds a feature exactly nobody asked for.... Your product catalog might start showing up in Facebook's classified ads... Pinterest identi...
DEEP DIVE: How YouTube Ranks Your Videos
22 Jun 2021
Contributed by Lukas
Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider...
Why Google Sometimes Ranks Plagiarized Content Higher
21 Jun 2021
Contributed by Lukas
Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing....
Integration Test Podcast Feed #1
18 Jun 2021
Contributed by Lukas
A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why Google...
Manual Placements: [__] Instagram Reels
17 Jun 2021
Contributed by Lukas
That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll ...
Your New Reality: VIRTUAL Ads
16 Jun 2021
Contributed by Lukas
We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you ...
And You Thought You Hated "Modeled Conversions" Now...
15 Jun 2021
Contributed by Lukas
Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now ...
Was This Popular SEO Tool a Scam All Along?
14 Jun 2021
Contributed by Lukas
The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another jur...
Weekend Edition: Agorapulse Deep Dive
12 Jun 2021
Contributed by Lukas
Jacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and rep...
Inside Facebook's New (and Actually Useful) AI Tool
11 Jun 2021
Contributed by Lukas
I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a ...
A String of Zeros
10 Jun 2021
Contributed by Lukas
Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring ...
"The Truth Is Most of Your Followers Won’t See What You Share..."
09 Jun 2021
Contributed by Lukas
A deep dive into the Instagram algorithms... More shakeups at Facebook could mean more instability for its ads platform... WooCommerce users can now p...
Why Livestreaming Must Be In Your Marketing Plan Today
08 Jun 2021
Contributed by Lukas
Instagram adds affiliate marketing... Wordpress's next version may help your SEO... The world is going live — are your marketing campaigns ready...
We Should Have Seen It Coming.
07 Jun 2021
Contributed by Lukas
Apple doubles down on the war against marketing data... Google is forced to play nice by French regulators... Pinterest's new commerce-enabled sho...
Meet The Google Reviews That Won't Die
04 Jun 2021
Contributed by Lukas
The Google reviews that won't die... some great news for brands who use Instagram influencers... How HBO got the consent of thousands of people to...
Your Marketing Job is Safer Than It's Ever Been
03 Jun 2021
Contributed by Lukas
You made the right career choice — the need for marketers is skyrocketing... Twitter's new pay-for-support plan... WhatsApp gets some welcome im...
INSTAGRAM DMs ARE FINALLY IN THE API! 🎉🍾
02 Jun 2021
Contributed by Lukas
Perhaps the biggest single item on the wishlists of people who manage social media accounts has arrived. Also: Instagram makes a big change to its Sto...
H0w You're Site M1ght Get Dropppd from Go0gle
01 Jun 2021
Contributed by Lukas
That typo on your web site might get you dropped by Google... Microsoft pumps out a whack of changes to its ads platform... How the pandemic has affec...
Is Google's "Honeymoon Period" Real?
31 May 2021
Contributed by Lukas
How to detect and fix ad fatigue... Facebook adds a nice feature for video users... Reels ads are coming to more countries... and Clubhouse ain't ...
Google: AR + Commerce + Healthcare = Profit?
28 May 2021
Contributed by Lukas
Microsoft has the edge on web shopping... Twitter's about to roll out its monthly subscription plan... Some social platform updates... and Instagr...
Microsoft Wants You To Run Google Ads
27 May 2021
Contributed by Lukas
Microsoft wants you to run Google ads.... Shocking new data shows just how influential TikTok videos can be in purchase decisions.... Meet the digital...
0.5%
26 May 2021
Contributed by Lukas
They promised millions to equality — so how many brands delivered? Here comes the next wave, called c-commerce, Instagram jumps onto the product dro...
Does Google Hate This Headline?
25 May 2021
Contributed by Lukas
Brands keep getting woke, but consumers aren't buying it. LinkedIn adds two new ad types B2B marketers will love. Why Augmented Reality is the fut...
How Facebook's Ad Review Process Actually Works
21 May 2021
Contributed by Lukas
The clever way TikTok is helping marketers stay brand-safe... Is Google giving up on AMP?... Snapchat finally rolls out Brand Profiles... Is Twitter&#...
The Ad Campaign You Can't Tell Your Mom About
20 May 2021
Contributed by Lukas
The big change to Google Maps that might affect local businesses... Meet the new Snapchat mini-stores.... Apple adds an unlikely affiliate program... ...
1-800-DARK-PATTERN
19 May 2021
Contributed by Lukas
Google strengthens its e-commerce offerings, how to sell products from a screenshot, the new tip line for dark patterns, the future of Google Search, ...
Facebook Bets Big on Ecomm-Integrated Live Shows
18 May 2021
Contributed by Lukas
It's finally here — Facebook group comment moderation via third-party tools. But there's a catch. Actually, there's several. Also: Pinte...
Will the Rise of the CCO Kill the Digital Agency?
17 May 2021
Contributed by Lukas
The big shift in corporate boardrooms that's threatening digital agencies... Google's aggressive plan to get more people trained on its platfo...
Weekend Surprise: The Start of Podcasting
15 May 2021
Contributed by Lukas
.Privacy & Opt-Out: https://redcircle.com/privacy
Instagram Has No Idea What Digital Marketers Want. Discuss.
14 May 2021
Contributed by Lukas
Big moves in the single technology pretty much everyone is counting on for the future of product marketing.... The latest platform to jump on board th...
Are Marketing Pop-Ups Hurting Your SEO? (Spoiler: Probably)
13 May 2021
Contributed by Lukas
That pop-up on your web site is probably hurting your SEO... Google has yet another solution to the cookie-pocalypse... Reddit bets big on brands... T...
"Hey! Lesbian!"
12 May 2021
Contributed by Lukas
Is the next B2B platform going to be TikTok? The brilliant Facebook ad campaign that Facebook is NOT happy about... YouTube fills a long-standing gap ...
Why "Best Time to Post" Studies Are Nonsense You Should Ignore
11 May 2021
Contributed by Lukas
Another Best Time to Post study to ignore... Finally, call-tracking data in Google... Sirius creates a powerhouse audio ad business, Instagram's s...
Why Google Search Doesn't Like Large "Hero" Images
10 May 2021
Contributed by Lukas
Why is that beautiful theme you just installed on your web site hurting your Google ranking? We now know how many people are staying opted-out from ad...
They Grow Up So Fast These Days 👶🏻
07 May 2021
Contributed by Lukas
TikTok wants you to know it's not just for kids now... Twitch's answer to that: "Oh yeah, us too!"... Twitter adds another monetizatio...
Tiny Icon, Big Moves
06 May 2021
Contributed by Lukas
Is that new Wordpress plugin causing you to drop in Google's listings? YouTube is betting big on Shorts. Twitter has new options for media buyers....
Facebook... Start Your Photocopiers!
05 May 2021
Contributed by Lukas
Twitter's new podcast might shed some light on its inner workings... TikTok bolsters its geo-targeting... YouTube's got an interesting second-...
The Video Platform Culture Wars
04 May 2021
Contributed by Lukas
Microsoft says it has a soul and wants to teach you how to have one too... which platforms are most digital marketers confident they can measure ROI?....
That's All Very Nice, Jack. Now Where's Our Edit Button?
03 May 2021
Contributed by Lukas
Twitter pushes Spaces out to almost everyone... the race to provide first-party data solutions is on... Google has good news for PPC advertisers... an...