Today in Digital Marketing
Episodes
EXTRA: Building a Marketing Team (with CMOx founder Casey Stanton)
19 Feb 2022
Contributed by Lukas
As you advance in your career, at some point you'll be building a team — whether you're a marketing director and you need 2 or 3 people to h...
The Fruit Basket That Nearly Up-Ended the PPC Industry
19 Feb 2022
Contributed by Lukas
The court ruling is in in a long running case that threatened Google's entire keyword-based ad system. Plus: Five trends for metaverse marketers.....
Spotify Desperately Wants to Own the Entire Podcast Ecosystem
18 Feb 2022
Contributed by Lukas
Spotify doubles down on podcasting — and that's probably not great news for the industry... Google brings Stories to Data Studio... TikTok, for ...
Clickbait Doesn't Work — and Hasn't for 13 Years
17 Feb 2022
Contributed by Lukas
Clickbait hasn't worked since 2009 — so why do content managers still rely on the practice? Google shares its plan to cut ad tracking from Andro...
Huge Meta Bug — Those Sales You See May Not Be Real
16 Feb 2022
Contributed by Lukas
A huge bug on Meta's ad platform is massively over-reporting purchases... App marketers will soon get better performance... Google says they'r...
The Mid-Roll Ad Format Everyone is Watching Closely
15 Feb 2022
Contributed by Lukas
Google automates even more of your ad campaigns... Is your brand name feminine enough? Will viewers reject Snapchat's new mid-roll ads? Instagram&...
Why Google Analytics is on Europe's Naughty List
12 Feb 2022
Contributed by Lukas
Europe keeps fighting big data — now, it's going after Google Analytics. Behind the TikTok trend of food mashups. Is paper the next big thing in...
Dong Dong is the Future of AI Commerce
11 Feb 2022
Contributed by Lukas
The future of AI commerce is Dong Dong... YouTube outlines its plans for this year... Why more than half of marketing agencies did major restructuring...
The New (and Terrible) Trend of "Drop Servicing"
10 Feb 2022
Contributed by Lukas
That designer you hired on a gig marketplace isn't who you think they are... we have the top in-demand marketing skills this year from LinkedIn......
Facebook Threatens to Leave Europe
09 Feb 2022
Contributed by Lukas
Will Facebook and Instagram be blocked in Europe?... Small business owners may soon be able to drop the Stripe dongles... Does selling on two online s...
What's a Little Data Loss Between Friends?
08 Feb 2022
Contributed by Lukas
We have an answer to what caused the nasty bug at Shopify... Five reasons your email campaign sucks... How will the latest Twitter change affect your ...
What Science Says the "Perfect" Instagram Image Looks Like
04 Feb 2022
Contributed by Lukas
Is there a formula for the "perfect" composition of an Instagram image that will get your brand more engagement?Dr. Gijs Overgoor of the Roche...
Creative... at the Speed of Ryan Reynolds
03 Feb 2022
Contributed by Lukas
How will 'fastvertising' change the agency business... Facebook's user numbers are troubling... Is the end of consent banners coming?... I...
Will This Emoji — 😈 — Hurt Your SEO?
02 Feb 2022
Contributed by Lukas
Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type i...
Hacking Facebook's Ad Policies for Fun and Profit
01 Feb 2022
Contributed by Lukas
Getting around Facebook's ban on "before and after" ads... Microsoft gets cozier with Google's site tools... The scary warning message...
Save a Little Prayer (and Media Spend) for... Tumblr?!
01 Feb 2022
Contributed by Lukas
Pinterest's new augmented reality comes with a big promise for conversion uplift... Facebook loses #1 position for app marketing effectiveness —...
"Genetic Predisposition" — The Next Facebook Targeting Option?
29 Jan 2022
Contributed by Lukas
The next challenge for ecommerce sellers? A wave of returns. Plus: Will you soon be able to use "genetic predisposition" as ad targeting crite...
The Secret of the "Micro-Yes"
28 Jan 2022
Contributed by Lukas
The case for adding MORE steps to your form... A fashion brand is paying a huge fine for something you might also be doing... A Google change might su...
What is Going On With Facebook Attribution?!
27 Jan 2022
Contributed by Lukas
It's getting worse — attribution in your Facebook analytics are disappearing. Also: Twitter upgrades its pixel, TikTok catches up on quick-loadi...
FLoC Off.
26 Jan 2022
Contributed by Lukas
Google takes another whack at a replacement for the third-party cookie. The EU passes landmark legislation that you're not going to like. TikTok i...
Has Generation Z Killed Super Bowl Advertising?
25 Jan 2022
Contributed by Lukas
Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? Ti...
The Annihilation of Interest Targeting Has Begun
22 Jan 2022
Contributed by Lukas
Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar...
Save Now, Pay Later: The GoFundMe of Retail Shopping
21 Jan 2022
Contributed by Lukas
The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy No...
How Targeting a Female Audience Could Result in a $5000 Fine
20 Jan 2022
Contributed by Lukas
Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent chang...
Why is This CEO is Apologizing To Dogs?
19 Jan 2022
Contributed by Lukas
Causation or Correlation? Is there a connection between the soaring inflation we've seen and consumer brand loyalty? Also: Walmart goes NFT. A les...
Beware the Phantom Digital Agency
18 Jan 2022
Contributed by Lukas
Did you just lose that RFP to a phantom agency? A big Shopify bug is giving product managers headaches. Influencers are already in the metaverse — b...
Weekend Edition: Best Practices for Marketing Budgets
15 Jan 2022
Contributed by Lukas
We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue?...
(1)
15 Jan 2022
Contributed by Lukas
Did Facebook and Google collude to kill a competing ad platform? Strange numbers are appearing in Shopify stores. What happens when you remove Acceler...
Instagram is the Only Jewel Left in Meta's Crown
14 Jan 2022
Contributed by Lukas
The surprising effect this holiday season's 6 billion out-of-stock messages had on e-commerce revenue. Is Instagram the only refuge from Meta'...
Mark Zuckerberg Hates Ovaries.
13 Jan 2022
Contributed by Lukas
Meta is blocking ads for women's health... the lawsuit that could change how media buyers interact with Facebook... Finally, Yoast gets keywords t...
Step 1: Strap VR Headsets to Cows. Step 2: Profit.
12 Jan 2022
Contributed by Lukas
A Facebook labour dispute might be delaying your ad campaigns. Google is trying to catch up on manual actions. Instagram's new feature is great fo...
Do Outbound Links Actually Do Anything for Your SEO Any More?
11 Jan 2022
Contributed by Lukas
Metaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? Also: We settle once and for...
The Google Ad Error Message Nobody Wanted to See
08 Jan 2022
Contributed by Lukas
A terrifying error message on Google Ads' platform is causing nightmares for marketers... will machine learning eventually control everything abou...
The Instagram Feature We've All Been Waiting For Is Here (Sort Of)
07 Jan 2022
Contributed by Lukas
Facebook is testing a new video feature... Google's small change could mean huge visibility for your products... LinkedIn's live audio: Bet...
A Pandemic of Product Returns?
05 Jan 2022
Contributed by Lukas
Is your lack of stock hurting your SEO? What are consumers doing with their holiday gifts now? Why returning them, of course. UGC gets tantalizingly c...
Do You Like This Podcast 0%, 15%, or 22%?
05 Jan 2022
Contributed by Lukas
15, 20, or 25%? What tip option should you give your customers? Science tells us the answer. Plus: Most people think your email newsletter is manipula...
Because... Who Wants Fruit? Amirite?!
23 Dec 2021
Contributed by Lukas
Super Saturday has come and gone, and the numbers did not look good. TikTok's new livestreaming app hits a legal roadbump. A big bug on a big plat...
See You Wednesday!
21 Dec 2021
Contributed by Lukas
A quick programming note: As we get closer to the holidays, news tends to slow down a bit — today's a good example... not a lot going on, so we&...
Did You Just Hack Your Brand's Own Website for SEO Juice?
21 Dec 2021
Contributed by Lukas
The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the bigg...
Weekend Edition: Annual Planning for the Marketing Executive
18 Dec 2021
Contributed by Lukas
As we inch closer to Q1 2022, many of us are putting the finishing touches on our annual marketing plan. Whether you're a CMO, VP, or Marketing Di...
The Facebook + TikTok 'Partnership'. God Help Us All.
18 Dec 2021
Contributed by Lukas
TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food deliver...
Will The Internet's Huge Security Hole Hurt Your SEO?
17 Dec 2021
Contributed by Lukas
Finally some good news for retailers. How does the Internet's biggest security hole affect your SEO? A huge change to TikTok's For You feed....
hello friend i am the bestest seo find you best position #1 rank
16 Dec 2021
Contributed by Lukas
Is the buying season already over? A warning about SEO consultants. Why Instagram isn't talking about its latest user numbers. How using emotional...
The Days of "Would You Please Review Our Store?" Are Over
15 Dec 2021
Contributed by Lukas
Is Google blocking reviews from your in-store customers? Also: Not even a day after Instagram adds it, Pinterest now has Reply With Video... Where'...
TikTok's Best Feature for Engagement is Now On Instagram
14 Dec 2021
Contributed by Lukas
Facebook executives find the grass isn't greener on the other side... Instagram "borrows" one of TikTok's best features for engagement...
Goodbye Alexa. We Hardly Knew You.
11 Dec 2021
Contributed by Lukas
Finally, Facebook adds live chat support — but you don't qualify for it. Also: One of the OG SEO tools is being killed off. Why digital ad buyer...
Loosening Up Facebook: Will its Oversight Board Force Policy Changes?
10 Dec 2021
Contributed by Lukas
Honesty or illusion: How will YOU present your out-of-stock notices to buyers? Also: What does the latest Facebook Oversight Board ruling mean for con...
Is Your Corporate Social Responsibility Program Actually Hurting Sales? (Spoiler: Maybe, Yeah.)
09 Dec 2021
Contributed by Lukas
How do corporate social responsibility programs affect your actual sales? Some of the first data on that is out now, and we have the study author with...
TikTok's Secret Content Algorithm: Lk+Cmt+Ptime+Pcount
08 Dec 2021
Contributed by Lukas
The Colonel's secret recipe is out — TikTok's addictive content algorithm has been leaked. Also: You talk too much, and that's killing y...
It Will Always Be 🤣
07 Dec 2021
Contributed by Lukas
If YouTube's copyright takedowns are so unfair, why is nobody disputing them anymore? How the growing trend of in-house agencies is changing the b...
The "Partner Permissions" Change Facebook Isn't Talking About
04 Dec 2021
Contributed by Lukas
38 likes. That's the new target — but on which platform? I'll tell you. Also: The magic eight-ball doesn't have a good feeling about sup...
Why Your Product Reviews Ranking Might Change
03 Dec 2021
Contributed by Lukas
Meta loosens up a controversial ad policy, Google's new algorithm might affect your product reviews, why discounting during this holiday season ma...
Get Those Release Forms Warmed Up...
02 Dec 2021
Contributed by Lukas
YouTube lets marketers peer into some previously secret data... new Twitter rules may keep your company's lawyers busy... are B2B marketers next i...
Will the Metaverse Give Us All a Fresh Start?
01 Dec 2021
Contributed by Lukas
More data is good data, says Facebook. Will the metaverse give us a clean start in consent? The state of vaccinations at agencies. TikTok adds a nice ...
Who Killed Black Friday?
29 Nov 2021
Contributed by Lukas
The tragic data behind Black Friday. Even Twitter's founder is leaving Twitter! Where art thou mobile-first indexing? Are consumers ready to shop ...
Weekend Edition: Get Your Digital Certifications Through Jelly Academy
27 Nov 2021
Contributed by Lukas
Jelly Academy is an educational program that presents a solid understanding of the most successful elements to a digital marketing strategy, including...
Black Friday Special: Social Commerce from the Trenches
26 Nov 2021
Contributed by Lukas
A special episode today — I'm speaking with Lauren Petrullo, owner of the Mongoose Media agency. We're diving deep into the growing trends o...
Why Does Google Want You To Get Bad Reviews?
25 Nov 2021
Contributed by Lukas
Are good reviews hurting your Google ranking? Check your accounts Google might have refunded you some money! Even non social media platforms are tryin...
Will January 25th be the End of WordPress Themes?
24 Nov 2021
Contributed by Lukas
Is it the beginning of the end for WordPress themes? The hack that exposed thousands of brand web sites is growing. How is the broken supply chain aff...
Why is Lush Washing Away Its Social Media Sins?
23 Nov 2021
Contributed by Lukas
The big brand giving up social media — but this time, for good? Also Snapchat's drive to make marketing augmented continues... B2B marketers now...
#podcast #episode #hashtagstrategy #listen #isthisenough?
22 Nov 2021
Contributed by Lukas
Why your Instagram hashtag strategy is probably wrong... Facebook loosens its tie on a very contentious ad policy... What is the ideal length of a blo...
Facebook's Change Will Slash Your Organic Reach. (Again.)
19 Nov 2021
Contributed by Lukas
Facebook's new test will take even more of a chunk out of your already puny organic reach. The popular web format that's on its way out. The m...
Facebook's New Brand Safety Controls: Too Little, Too Late?
18 Nov 2021
Contributed by Lukas
Will Facebook's tiny new labels boost your holiday sales? We have the first look at Spotify's self-service ads platform. Google adds demand fo...
Why Does This 20-Second YouTube Video Have 200M Views?
17 Nov 2021
Contributed by Lukas
Batten down the hatches — a new Google update is rolling out. Snapchat has some new toys for media buyers. Facebook totally isn't doing anything...
Want Better Google Ads? Be Good. (And Spend a Lot.)
16 Nov 2021
Contributed by Lukas
Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its pla...
When the Ad Platform Bids Against You
15 Nov 2021
Contributed by Lukas
Why is one of the world's largest brands running ads for other companies — and why are those companies hating it? Also: Facebook rolls out more ...
How to Become a Fractional CMO
13 Nov 2021
Contributed by Lukas
What is a Fractional CMO?In this special weekend edition, Tod speaks with Casey Stanton of CMOx on the topic of how you can transition or bolster your...
The Disturbingly Low-Effort Path to Millions of Facebook Views
12 Nov 2021
Contributed by Lukas
A huge study on clickthrough rates finds consumers are clicking less. Instagram gets ready to pay for your Reels. The most-viewed posts on Facebook ar...
Google Giveth; Facebook Taketh Away. Let Us Pray.
10 Nov 2021
Contributed by Lukas
While Google Ads Giveth, Facebook Taketh Away. What is the marketing connection between Boomers and leather skirts? YouTube's solution to disliked...
The Blame Game: Will Your Brand Be the Supply-Chain "Bad Guy"?
09 Nov 2021
Contributed by Lukas
Bing's new feature might be good for shoppers, but is it good for you? Also: Do consumers blame your brand for the supply chain issues? Twitter Fl...
Who's Not Jumping From the USS Facebook? You (Probably)
08 Nov 2021
Contributed by Lukas
If there's a Facebook exodus, why are marketers staying? Those AI-Generated Blog Posts May Get the Thumbs Up from Google Soon. Snapchat Goes Full ...
Surprising Losses Continue Among Popular Platforms
05 Nov 2021
Contributed by Lukas
A big platform continues to shed users... Is Wayfair's new digital ad campaign decent or desperate?... What does Gen Z really want from your marke...
An Ad-Free Version of Facebook?!
04 Nov 2021
Contributed by Lukas
Is it finally here — a version of Facebook without ads? Also: You'll be able to do much more with a tweet soon, YouTube borrows from — well, g...
How Does Facebook's New Profiles Test Affect Your Reach?
03 Nov 2021
Contributed by Lukas
What is a person, exactly, and how will Facebook count its new Multiple Profiles test? Also: A strange change to how Google ranks your videos... Yet a...
A Deep Dive Into Google's 'Performance Max' Campaigns
02 Nov 2021
Contributed by Lukas
Welcome to the era of the six-week learning phase — we'll break down everything Google had to announce today around its new Performance Max camp...
Scrooge Comes Early for Small Merchants
01 Nov 2021
Contributed by Lukas
New ways to manage your Google conversions... Why the supply chain issues are going to hit the smaller players hardest... Pinterest joins the liveshop...
Weekend Edition: What's New at Amazon Ads
30 Oct 2021
Contributed by Lukas
CORRECTION: In this interview, the guest indicates that Brand Metrics is in a closed beta. In fact, it’s an open beta and available to customers.•...
You're (Probably) Doing Creative-Testing All Wrong
29 Oct 2021
Contributed by Lukas
The secret to one DTC brand's huge improvements in their ad campaigns is something you could be doing, but probably aren't. Also: Everyone is ...
It's So Meta
28 Oct 2021
Contributed by Lukas
Facebook has a new name. How an old brand is trying to attract younger customers. Can media buyers capitalize on the potential of connected TV? And is...
Meet the Influencer Behind the $2B Livestream Sale
27 Oct 2021
Contributed by Lukas
In the battle between Instagram and TikTok — has Zuckerberg taken the lead? Also: All that work you did for Core Web Vitals — did it matter? TikTo...
The Q in Q3 Stands for "Quite Good, Thank You
26 Oct 2021
Contributed by Lukas
The numbers are out and all the platforms are doing just fine, thankyouverymuch! Also, the fight for young users on social media. Amazon adds a lot mo...
When 1/4 is Bigger Than 1/3
25 Oct 2021
Contributed by Lukas
Who cares if your boss thinks your content is high-quality — what does Google think?! Also: Did YouTube change its algorithm? How to exploit Linked...
SPECIAL: Black Friday and Your Google Ads
23 Oct 2021
Contributed by Lukas
A special long Weekend Edition for you — a deep-dive conversation with Google Ads consultant Jyll Saskin Gales — https://jyll.caJyll spent six yea...
Everybody Hates Tim (Cook)
22 Oct 2021
Contributed by Lukas
Facebook tries to make up with marketers... Instagram has good news for those of you interested in influencer marketing... Google's final answer a...
TikTok Ain't the Junior Platform Any More
21 Oct 2021
Contributed by Lukas
TikTok's ad platform is getting stronger... YouTube's change might increase your video views... Another retailer starts selling its first-part...
Get Your Google Ads Questions Answered Live
20 Oct 2021
Contributed by Lukas
Google Search is getting more volatile — what does that mean for your ranking? Pinterest is getting more... well, TikTok'ey... Instagram adds so...
Nobody Believes You, Tim Cook!
19 Oct 2021
Contributed by Lukas
Hey guys, guess how Apple's ad business is doing now that they're keeping all the data for themselves? Also today: What's next for YouTube...
TV and Text Messaging: Back to the OG Platforms
18 Oct 2021
Contributed by Lukas
The OG platforms are back, baby — but how are marketers going to use TV ads and text messaging? Also: The IAB wants you to stop being so clever, why...
Are Bookmarks a Google Search Ranking Factor?
15 Oct 2021
Contributed by Lukas
The $43,000 fines may be coming if you're doing influencer marketing wrong... one more brand ditches the mega ad platforms and builds its own... a...
Twitter is the Next TikTok. Discuss.
14 Oct 2021
Contributed by Lukas
The next TikTok is Twitter?! The growing marketing platform being ignored by B2B. If morality won't stop Facebook's algorithms, maybe legislat...
The Rise of the Scripted Influencer
13 Oct 2021
Contributed by Lukas
Your next hire might be fictional... How to market products during a supply chain disruption... Twitter's new Sponsored Replies placement... Reddi...
The Return of the Reverse-Chronological Home Feed
12 Oct 2021
Contributed by Lukas
Facebook is going to get you more reach — here's why you'll hate that.... Also: LinkedIn wants you to blocklist the blacklist... what questi...
Why Irish Eyes Aren't Smiling
08 Oct 2021
Contributed by Lukas
The Facebook bugs continue... Why TikTok wants to compete with Amazon... A change to Google Shopping... and why social platforms may make Irish eyes s...
Google's Auction Changes Today = More Expensive Ads
07 Oct 2021
Contributed by Lukas
• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR W...
The Looming Death of the Single-Emoji DM
06 Oct 2021
Contributed by Lukas
Put down that gin; the Facebook crash ain't over yet.... Pinterest adds some enticing new formats for product marketers... Snapchat's new cont...
The Facebook Aftermath: How Your Ad Campaigns Are Affected
05 Oct 2021
Contributed by Lukas
One day later, and marketers are picking up the pieces from the massive Facebook outage. Also: How did Google handle it when Facebook's web site d...
The Crash Heard Around the World
04 Oct 2021
Contributed by Lukas
It was the crash heard around the world — but what does the massive Facebook platform outage mean for marketers? Also: Google's new plan to enti...
4,600 Research Studies vs. 1 TikTok'er
24 Sep 2021
Contributed by Lukas
There's a reason your brand's Instagram Stories ads are glitching out... New data shows TikTok's strength in brand awareness... Why did Go...
You Suck (and 20 Other Reasons Facebook Isn't Showing Your Content)
23 Sep 2021
Contributed by Lukas
There are 21 reasons why your Facebook post is not being distributed — we have the list... Are your CPMs up? Blame Tim Cook says one study... TikTok...
Facebook: "We Can't See 15% of Your Conversions"
22 Sep 2021
Contributed by Lukas
15%. That's how many conversions you're not seeing in Facebook's ads manager... Google releases some tips on improving your campaigns... H...