Today in Digital Marketing
Episodes
A Deal with the Devil 😈
13 Jul 2022
Contributed by Lukas
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, e...
You Kids Get Out of My Brand-Safe Feed!
12 Jul 2022
Contributed by Lukas
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, e...
Meet Your Next Favourite Twitter Feature
11 Jul 2022
Contributed by Lukas
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, e...
Making Friends with the Enemy — Your Best Strategy
08 Jul 2022
Contributed by Lukas
As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all alo...
It’s Our First Web 3.0 Blockchain Metaverse Crypto NFT Episode!
07 Jul 2022
Contributed by Lukas
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, e...
Our Bad, Comrade 🇨🇳
06 Jul 2022
Contributed by Lukas
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When Good Tweets Go Wrong
05 Jul 2022
Contributed by Lukas
EA Tweets Itself in the FootAl to Predict Consumer TasteTikTok Shelves Live ShoppingAmazon Pulls BackEU: Stop Dark PatterningCookiepocalypse UpdateSec...
Another F%$#& Podcast Episode!
30 Jun 2022
Contributed by Lukas
Does TikTok want to compete with Shopify?How profanity helps your product reviewsMarketing in the metaverse: a case studyYouTube's rampant s...
Meta’s New “Support Pro” Option — An Answer to Prayers?
29 Jun 2022
Contributed by Lukas
Meta’s new live chat support for advertisers The end may be near for TikTokGoogle lets businesses use its Reserve feature on their sitesYoast SEO a...
Your Ads Going to Spam? Don’t Innovate… Legislate!
28 Jun 2022
Contributed by Lukas
U.S. politicians want THEIR emails to bypass spam filteringLong-awaited API coming for ReelsNew data on what's driving social commerceHow inflatio...
I’ve Got 99 Problems and ROI is All of Them
27 Jun 2022
Contributed by Lukas
Zero-party data: Our last resistance against the cookiepocalypse?Which social platform has the most effective chatbots?Influencer CPMs are heating up ...
The Tears of Kate Bush 😢
24 Jun 2022
Contributed by Lukas
Can't Inspect your Meta ads? Yeah, us either.The new "Campaign Strength" metricApple readies its AR gogglesWalmart and Instagram jump deep...
Your Brand’s Content Isn’t in Google? This Might Be Why.
23 Jun 2022
Contributed by Lukas
What's preventing your content from ranking on Google... Klaviyo's new enterprise offering... A podcast company jumps on Zuck's subscriber...
Why the Industry is Turning Tracking Off
22 Jun 2022
Contributed by Lukas
What's driving the industry to turn off data tracking... Twitter becomes more of a commerce platform... and announces a solution for the 80-tweet ...
Meta's Ads: ✨ New! ✨ Improved! ✨ Not Nearly as Discriminatory!
21 Jun 2022
Contributed by Lukas
Was Meta's special ad categories broken all this time?... Linkedin adds new engagement tools... Meta tests a new Creator Marketplace for brands......
“Have You Tried Increasing Your Budget (to $37M)?”
20 Jun 2022
Contributed by Lukas
Influencers are ditching TikTok's e-commerce platform... The bigger the budget. The bigger the ROI... 100 Gen Zs want to tell you how to market yo...
“Best-Friend Brands”: The New Social Metric
17 Jun 2022
Contributed by Lukas
Why social media ad growth is slowing... How TikTok feels about Facebook's plans to steal its market share... The marketing social platform of cho...
Here's What FaceTok Will Look Like
16 Jun 2022
Contributed by Lukas
Facebook plans to change its algorithm to become its biggest threat... What marketers need to know about the Data Privacy and Protection Act... How to...
Money or Morals? The Brand Purpose Hibernation
15 Jun 2022
Contributed by Lukas
Has the economic downturn killed brand purpose?... Not being funny may cost you... Bing takes on Google Shopping... Pinterest's big push toward li...
The Ad Change Google Didn’t Want to Make
14 Jun 2022
Contributed by Lukas
Google begrudgingly extends its ad placements... PayPal's plans to reduce cart abandonment... The new subscription tracking service for brands... ...
Invisible Impressions and the CTV Problem
13 Jun 2022
Contributed by Lukas
The ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify inv...
Meta’s Muted Momentum
10 Jun 2022
Contributed by Lukas
Meta shuts down several projects to cut costs... Twitter gears up for its most ambitious quarter yet... The surge in second-hand shopping and how your...
The World’s First 100% A.I.-Hired Agency
09 Jun 2022
Contributed by Lukas
The freelance platform that will use AI to build you your own custom agency... Twitter's new shopping tool reminds consumers to buy your product.....
LinkedIn: They Grow Up So Fast, Don't They? 😢
08 Jun 2022
Contributed by Lukas
LinkedIn finally gets a proper Business Manager... The maturation of the link-in-bio industry... Why social shoppers aren't converting... YouTube&...
Instagram Hates Content Marketers
07 Jun 2022
Contributed by Lukas
Instagram's change means less reach for you... Which platform's CPMs have jumped 70%... Gen-Z doesn't think much of your rainbow-painted l...
Meet Meta's New 'Dumbed Down' Ads
06 Jun 2022
Contributed by Lukas
Meta will soon launch scaled-down ads... Robots are generating even more content... The surprising LinkedIn post type that can triple your reach... Ev...
Here's the Perfect Landing Page
03 Jun 2022
Contributed by Lukas
Google's new integration could spell stronger brand loyalty for you... TikTok wants to be the next Quibi... Another platform dives deeper into AI....
Goodbye, “Cost Per Click.”
02 Jun 2022
Contributed by Lukas
Reels are getting an upgrade... Meet Zuckerberg’s new second-in-command… Google announces a new automatic update for advertisers... Does Twitter&#...
Twitter's Future: A Thousand Algorithms?!
01 Jun 2022
Contributed by Lukas
A law prohibiting platforms from removing content has been put on hold — for now... Which marketing strategies convert online shoppers? Snapchat lau...
Is iSearch Around the iCorner?
31 May 2022
Contributed by Lukas
A rumour from Apple that would change SEO... A Buy Now, Pay Later platform expands its offering to millions of businesses... Google upgrades its enter...
ENCORE: Local SEO and Google Maps
30 May 2022
Contributed by Lukas
In this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for ...
Meta Taketh and Taketh Away
27 May 2022
Contributed by Lukas
Connections targeting is finally going for good... Is Facebook pulling the plug on news?... Google's uphill battle for the post-cookie world... Sn...
TikTok Account Management for Boomers
26 May 2022
Contributed by Lukas
TikTok account management for the rest of us... Twitter pays big for using phone numbers wrong... WooCommerce jumps on board the cool kids’ train......
The Fear of Getting "Woke" Wrong
25 May 2022
Contributed by Lukas
How consumers respond to "woke" advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC ...
Google’s Big Day Out
24 May 2022
Contributed by Lukas
Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search.....
The Machine Learning Will Continue Until Morale Improve
20 May 2022
Contributed by Lukas
Meta's new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat's new e-commerc...
The Bill That Would Break Up Google
19 May 2022
Contributed by Lukas
American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for the...
How Do You Solve a Problem Like Doja Cat?
18 May 2022
Contributed by Lukas
How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party dat...
The One Where Elon Isn’t Mentioned Once
17 May 2022
Contributed by Lukas
A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead genera...
How NOT to Handle a P.R. Crisis
16 May 2022
Contributed by Lukas
How marketers are using social media to grow their business... Microsoft punishes us for spammers abusing the system... Vimeo improves your brand'...
SPECIAL: How WPX.net Can Benefit Marketers
14 May 2022
Contributed by Lukas
One of the most important factors in digital marketing is your home base — your brand's web site. You need it to be stable, for consumers, and f...
“No Better Than Chance”
13 May 2022
Contributed by Lukas
Why spring might be the best time to poach your competitors' customers... Nearly half of brands planning to hire marketers plan to do so remotely....
What Google I/O Meant for Marketers
12 May 2022
Contributed by Lukas
Is Elon Musk already steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products o...
How Influencers Drive Social Commerce Sales
11 May 2022
Contributed by Lukas
How your brand can use influencers to boost social commerce sales... Shopify's new tool targets high-intent buyers... While Buy Now, Pay Later mer...
Google Got Its Own SEO Advice Wrong
10 May 2022
Contributed by Lukas
Brands continue to invest in the metaverse, but consumers still can't grasp the concept... How your brand can sponsor a movie trailer with a new c...
The Campaign Where Getting Ignored Was the Point
09 May 2022
Contributed by Lukas
Why one clever campaign was designed to go unnoticed... Google previews its upcoming ad products ahead of its marketing conference... How will Faceboo...
The Argument for Ignoring Consumer Complaints
06 May 2022
Contributed by Lukas
How do chatbots affect your brand's stock price? LinkedIn to drop polls from the feed. TikTok's new tab might decrease your reach. Cameo lays ...
Cursed Breakfasts
05 May 2022
Contributed by Lukas
DMCA takedown requests come to your Google listing... Meta unveils new tools for WhatsApp... Pinterest quietly releases an app that can help your bran...
The Sweater That Creates Its Own Facebook Ads
04 May 2022
Contributed by Lukas
Why one brand is helping its customers resell its product... TikTok's new ad placement puts your brand beside its top-performing content... You mi...
Want More Sales? Show People This Body Part...
03 May 2022
Contributed by Lukas
Sex might sell in advertising, but what body part will get your customers to pay more?... Zuck's failed push to audio... Another streaming giant i...
We've Arrived, Friends. ED TV is Here.
02 May 2022
Contributed by Lukas
Two new ad formats for CTV could make your brand the star… The mistakes your brand could be making that are costing you a successful influencer mark...
The Walls Have Monetizable Ears
29 Apr 2022
Contributed by Lukas
A new study claims Amazon smart speakers act as advertisers' ears inside consumers' homes... Snapchat's new device could help your brand w...
Twitter's 1.9 Million Accidental Errors
28 Apr 2022
Contributed by Lukas
Shocking new numbers suggest consumers don't actually care about being tracked at all... Meta reports its slowest revenue growth in a decade... Tw...
So, What Happens to Twitter Ads Now?
27 Apr 2022
Contributed by Lukas
Are people already abandoning Twitter before Musk takes over?... A look at what the future holds for advertisers on Twitter... YouTube's ad revenu...
Meta's Solution to Privacy Legislation? Meet the New "Basic Ads."
26 Apr 2022
Contributed by Lukas
Meta has no idea what it does with user data, so says Meta... Google gives Performance Max campaigns some big upgrades... While it sends another produ...
What Could Possibly Go Wrong?...
25 Apr 2022
Contributed by Lukas
The world's richest man will soon own Twitter outright... An update on why Performance Max campaigns aren’t reaching their intended audience… ...
The Performance Max Bug That Google Isn't Talking About
22 Apr 2022
Contributed by Lukas
Why are Google's Performance Max campaigns delivering way outside their targeted audience... Plus: Instagram yesterday: Don't copy any other c...
Why Instagram's New Algorithm Change May Kill "Remix Culture"
21 Apr 2022
Contributed by Lukas
Why one agency has banned photoshopped influencers in ads... Meta's guide to helping brands capitalize on online communities... Google really is f...
Adam Smasher Will Kill You and Give You a Coupon Code
20 Apr 2022
Contributed by Lukas
New interactive ad options on TikTok... Xbox could be getting in-game ads... Instagram kicks marketers as it prioritizes Reels... A web browser's ...
Google’s No Longer Asking, It’s Forcing You to Switch to GA4
19 Apr 2022
Contributed by Lukas
Google's not so inconspicuous tactic to get you to switch to GA4... More supply chain problems for your business could be on the horizon... Amazon...
Why Your Religious Customers Complain More
14 Apr 2022
Contributed by Lukas
Pinterest takes another step toward becoming a shoppable platform... Why religious customers complain more... Why you might not be the best choice for...
Why Did Meta Turn Off Ads Last Night?
13 Apr 2022
Contributed by Lukas
A huge bug at Meta turned off thousands of ads... How to turn those ads back on safely... Why you might want to reconsider your Reels' strategy......
Those Tweets You Deleted? Surprise! They're Back.
12 Apr 2022
Contributed by Lukas
How your brand can enter the metaverse without development costs... Meta picks a fight with its smaller competitors... TikTok launches its AR effects ...
The Skeletons in Elon Musk’s Closet
11 Apr 2022
Contributed by Lukas
What do consumers really think when it comes to sharing their data? Sites have been ordered to stop using Google Analytics or to pay up... Thousands o...
Your Site's Privacy Notice Is Scaring Your Customers Off
08 Apr 2022
Contributed by Lukas
Advertisers aren't convinced by Google's new Privacy Sandbox offering... Google's AI might change your business hours... Teenagers hate In...
Mom! Don’t Come In Here! I’m Building the Metaverse!
07 Apr 2022
Contributed by Lukas
The AI content on your brand's web site could get you in trouble with Google... Instagram removes an ad placement that everybody's used... And...
SLOOFLIRPA
06 Apr 2022
Contributed by Lukas
New trend insights from Snap reveal why consumers use its app... One brand’s campaign strategy is based on bad reviews... A lesson in "DON'T...
Is it "Growth Hacking" or Algorithmic Plagiarism?
05 Apr 2022
Contributed by Lukas
Do I owe Instagram an enormous apology? The future voice of your brand might be a robot... More post-cookie solutions have been unveiled... Google sen...
X Æ A-Xii Twitter
04 Apr 2022
Contributed by Lukas
Which platform drives the most conversions for social purchases? A new Google tool for retailers is targeting search abandonment... How is the war in ...
No Twitter, That Was Not a Funny April Fools Joke
01 Apr 2022
Contributed by Lukas
Nobody wants to work on Friday including Google Ads... Twitter has added three new ad products to entice your ad dollars... A nasty Facebook bug may h...
Welcome to the Wendyverse
31 Mar 2022
Contributed by Lukas
More brands are setting up shop in the metaverse... Ad topics are getting consolidated on Meta's platform... Yelp will add the hygiene standards o...
Zuckerberg's Villain Origin Story
30 Mar 2022
Contributed by Lukas
Media report that Facebook has been funding a smear campaign against one of its top competitors... Why is Amazon being asked to drop the letter Z from...
Desktop isn’t Dead. Long Live Desktop.
29 Mar 2022
Contributed by Lukas
How is Google's product review algorithm update affecting your ranking? Mobile is the majority of your site's traffic, so why would you want t...
Instagram is Basically TikTok Now. RIP Instagram.
28 Mar 2022
Contributed by Lukas
Google Ads might face some competition for search budgets with TikTok's new ad spot… Instagram takes a crack at TikTok's algorithm with a re...
How Agencies Can Form Meaningful Client Relationships (George Leith, CCO of Vendasta.com)
27 Mar 2022
Contributed by Lukas
In this paid partnership with Vendasta.com, Tod speaks with George Leith, Chief Customer Officer of Vendasta, about how their platform helps agencies ...
Anyone Can Shake a Tambourine
25 Mar 2022
Contributed by Lukas
How to improve your e-commerce store's conversion rate... Has Meta solved the Apple privacy problem? 3D ads may be coming to Instagram. Is Twitter...
How Do You Solve a Problem Like Tucker?
24 Mar 2022
Contributed by Lukas
Snapchat's latest acquisition will let it read your mind... Twitter trends your business could be taking advantage of... Are you underpaying your ...
Introducing the All-New Advantage+™ Podcast®!
23 Mar 2022
Contributed by Lukas
Meta announces changes to ads manager that are more confusing than helpful... Is the sheen wearing off TikTok marketing? Online crypto ads come under ...
And You Thought YOUR Brand Activations Were Complicated...
22 Mar 2022
Contributed by Lukas
A nasty bug is affecting the single most-used SEO plugin for WordPress Sites... Instagram gives regular people the ability to tag your products... Goo...
No Facebook Protect? No Facebook for You!
21 Mar 2022
Contributed by Lukas
Facebook has started to lockout users that didn't sign up for its mandatory new program... Utah joins the growing list of states with its own cons...
The Journey to Digital Transformation (Jacqueline Cook, COO of Vendasta.com)
20 Mar 2022
Contributed by Lukas
In this paid partnership with Vendasta.com, Tod speaks with Jacqueline Cook, COO of Vendasta, about how their platform helps agencies provide more com...
Meta Calls the Kettle Black
18 Mar 2022
Contributed by Lukas
How will the switch to Google Analytics 4 affect your search ranking?... Snapchat restricts apps building on its developer platform... TikTok expands ...
Why Does Mark Zuckerberg Hate Shoes?
17 Mar 2022
Contributed by Lukas
The best top-of-funnel audiences in Spring 2022… Meta picks its first brand safety measurement partner... NBCU offers advertisers a new tool to targ...
Facebook Surrenders to TikTok
16 Mar 2022
Contributed by Lukas
How Apple's Privacy Protection feature is affecting your email campaigns... Adobe hops on the AR bandwagon with a new shopping tool... A sneaky Am...
The New Ad Placement We Weren’t Supposed To See
15 Mar 2022
Contributed by Lukas
How your brand can get more reach with Pinterest's Idea Pins... The mystery of disappearing Google Reviews... More ad agencies are ceasing operati...
TikTok Tips from Listeners
14 Mar 2022
Contributed by Lukas
How much do Google Reviews impact your ranking? Tips from listeners on launching your brand's first TikToks and Reels... WordPress releases a secu...
Yelp’s 100 Million Stale Reviews
12 Mar 2022
Contributed by Lukas
Almost half of Yelp's reviews are outdated... Google and Meta's "Jedi Blue" ad deal is under scrutiny in Europe... How Google plans to...
The TrollBot That Embarrassed Brands on IWD
11 Mar 2022
Contributed by Lukas
A restaurant takes Google to court saying the search giant stole its customers... Pinterest rolls out a huge upgrade in its commerce abilities... The ...
Your Dream Instagram Placement is Here
10 Mar 2022
Contributed by Lukas
Instagram tests the ad placement we all want... Twitter finally joins the commerce club, in a somewhat muted way... You may be shocked to learn how mu...
The Risk of "Pay What You Want" Pricing
09 Mar 2022
Contributed by Lukas
The right way to use "pay-what-you-want" pricing. Facebook's new Desktop design is (predictably) terrible. How a file sharing service is u...
Podcast Panic
08 Mar 2022
Contributed by Lukas
Is this the sign of YouTube in panic? The company straight-up bribing podcast producers to 'please make video versions too!' Plus: A new displ...
How to Help Digital Marketers in Ukraine
05 Mar 2022
Contributed by Lukas
More marketing platforms withhold services from Russia... How time can reverse the negative effect of ad fatigue... Google Analytics has a new and mor...
The Ad Written By TikTok Users
04 Mar 2022
Contributed by Lukas
One brand turns its entire ad creative over to the Internet... Is the Ukraine war affecting your ad campaigns? TikTok really wants a bigger slice of t...
Meta is Bad at Math.
03 Mar 2022
Contributed by Lukas
A surprise admission of failure from Amazon... Practicing brand safety during a war... Ad budgets continue to shift to OTT... The most-viewed page on ...
When War and Stock Imagery Meet
02 Mar 2022
Contributed by Lukas
The new podcast format that borrows from the programmatic ad world... The stock image bank of the Ukraine war... Why you should care about an agency c...
Today in Meta Marketing?
01 Mar 2022
Contributed by Lukas
The weekend hack that sent content managers scrambling... A big acquisition for LinkedIn... Are mid-rolls finally coming to TikTok videos?... Amazon g...
How the Ukraine Invasion May Affect E-Commerce
26 Feb 2022
Contributed by Lukas
Russia's aggression in Ukraine may spell more problems for the global supply chain... can having a cute logo save your brand in the time of crisis...
TikTok Drops the PuckTikTok Drops the Puck
25 Feb 2022
Contributed by Lukas
Better conversion tracking is coming to Google Ads... YouTube adds stronger Shorts analytics... TikTok continues to focus on exclusive content deals.....
Nobody Cares About Zuck’s Metaverse
24 Feb 2022
Contributed by Lukas
Your slow shipping may soon drag your SEO down… Another privacy-aware ad tracking solution is launched… Is TikTok on the verge of going all “Qui...
Reels Hits the Major Leagues with a New Ad Placement
23 Feb 2022
Contributed by Lukas
Facebook's answer to TikTok just got a major enhancement media buyers will like... How will Google handle your web site's infinite-loading pag...