Today in Digital Marketing
Episodes
Is This Biggest Threat Ever to Meta's Ad Business?
07 Dec 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!Europe says Meta's playing a risky game with its ads business. How the consumer trend of bracketing is...
The Myth of the 99¢
06 Dec 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!Snapchat might be taking a page from Twitter Blue soon... Instagram keeps wanting to be a CRM... Should pr...
A Script Writing AI Bot Wrote This Headline And It's Terrible
05 Dec 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!How much is consumer data worth? Amazon thinks $2 a month. Facebook on the hot seat to explain why it appr...
Write Better Headlines and Rank Higher in Google
03 Dec 2022
Contributed by Lukas
Tod speaks with LaRissa Hendricks from CoSchedule about their Headline Analyzer tool. You can learn more at https://coschedule.com/today (this e...
Why Marketers Are Slow to Embrace Text-to-Image AI
02 Dec 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!Meta's new metric might help you convince your clients to get on board. Why marketers are moving slowl...
You Can't Handle the Marketing Fountain of Youth
01 Dec 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!One of the fastest-growing social media apps shuts down over security issues. Disney's new tool might ...
Poking Holes in Parachutes 🪂
30 Nov 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!The EU tells Twitter to shape up, or ship out — will the platform be banned soon in Europe? The psycholo...
The TikTok Challenge to Stay Far, Far Away From
29 Nov 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!New or existing customers — where should your efforts be placed this holiday season? TikTok's latest...
The Lawsuit That Might Cancel Cheeky Ad Campaigns
28 Nov 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!A new version of Google Ads Editor is out. A huge trademark case being decided could affect your advertisi...
The Role of "Goldilocks Influencers" in Marketing Campaigns
25 Nov 2022
Contributed by Lukas
In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influence...
And the Dark Clouds Finally Begin to Part...
23 Nov 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!With the recession looming, finally some potential good news for the digital advertising industry. How mar...
Black Friday Budgets Turning to Meta
22 Nov 2022
Contributed by Lukas
Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr's move could be a new start for the platform... de...
The Lawsuit That Could Break Marketing AI
22 Nov 2022
Contributed by Lukas
Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who's liable when m...
What 2023 Holds for Social Media Platforms
18 Nov 2022
Contributed by Lukas
Tod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Be sure to read his piece 32 Predictions ...
How to Reply to Angry Comments with Humour — And Not F**k It Up
17 Nov 2022
Contributed by Lukas
The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.In this abbreviated episode, Tod spea...
Google Ads: A Look Back and Ahead, with Jyll Saskin Gales
16 Nov 2022
Contributed by Lukas
Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and mor...
The TikTok Algorithm: Revealed!
15 Nov 2022
Contributed by Lukas
It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm.Well friends, you can keep your e...
Deep-Dive Week: Fake Product Reviews
15 Nov 2022
Contributed by Lukas
A group of researchers have published a study called “Detecting Fake Review Buyers Using Network Structure.” Tod speaks with one of the authors.NO...
Twitter is Falling Apart at the Seams
10 Nov 2022
Contributed by Lukas
Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pi...
Google's 'Get' Got Glitched
09 Nov 2022
Contributed by Lukas
Google's ad enforcement bots may be a little drunk... TikTok at risk of losing its most important asset... YouTube extends ad frequency controls.....
Meta's "Marketing Experts" Are Back (and Worse Than Ever)
08 Nov 2022
Contributed by Lukas
Don't believe the emails — despite what Meta says: Your ad campaigns are probably just fine. Also: Some interesting advances in AI-generated mar...
Can Mastodon Ever Become "New Twitter" for Brands?
07 Nov 2022
Contributed by Lukas
Streaming TV takes a bite out of mobile ad budgets... Will Mastodon ever be a brand-friendly platform? Layoffs looming at Meta. YouTube will let you g...
3,738.
04 Nov 2022
Contributed by Lukas
Twitter suffers a massive drop in revenue from advertisers, as brands flee and users delete their accounts. We have extensive coverage today. Also, bo...
Even Movie Theatres Are Going Vertical Now
03 Nov 2022
Contributed by Lukas
Google kills off an audience tool — we have expert analysis. TikTok admits its Chinese employees can see your data. Tumblr tries to entice Twitter d...
Amazon's New Program for Merchants May Be a Game Changer
02 Nov 2022
Contributed by Lukas
Amazon merchants may soon get a bucket load of cash — with almost no strings. Snapchat and Amazon partner up on augmented reality. Everyone's ba...
Twitter is Becoming a Dangerous Place for Brands
01 Nov 2022
Contributed by Lukas
The real reasons brands are bailing out of Twitter. You'll pay to use colour in Photoshop now. Instagram's new plan means more data, but also ...
Your Brand's Instagram Account Has Been Suspended (j/k, j/k...)
31 Oct 2022
Contributed by Lukas
Ghosts and goblins in the machine — Instagram is haunted by a nasty global bug. Facebook admits it has work to do after a study found its image reco...
Glimmers of Sunshine Amidst the Online Advertising Storm
28 Oct 2022
Contributed by Lukas
Finally, the ad economy storms clear just enough to shine sunlight through for two platforms. Also: An embarrassing leak from Amazon... You'll pay...
Elon Musk Thinks He Invented Ad Targeting Now
27 Oct 2022
Contributed by Lukas
It's D-Day at Twitter, and Elon Musk has a special message for digital marketers. Also: The disappointing numbers we expected from Meta are here. ...
Apple ‘Boosts’ the War Against Meta
26 Oct 2022
Contributed by Lukas
Will Apple's move this week force Meta to start charging 30% more for ads? Also: Where did the tweeters go? More bad news for digital ad revenues....
There's Nothing New About Meta's "New" Ad Terms
25 Oct 2022
Contributed by Lukas
Don't believe the hype — there's nothing new in Meta's new ad terms. Also: Why are so many Shopify stores closing? Zuckerberg under fire...
Marketing Emails Going to Spam? Easy Fix: Just Sue Gmail!
24 Oct 2022
Contributed by Lukas
Are your marketing emails going to Gmail spam? Here's the solution: Sue Google. Also: Inside the miserable job of being a TikTok moderator, the ne...
Meta's "Phantom Ads" are Back and They're Worse Than Ever
21 Oct 2022
Contributed by Lukas
Meta's Phantom ads are now promoting offers that do not exist any more — and your brand may be caught up in it. Also: What science says is the p...
The "New" Instagram Tool That's Years Late
20 Oct 2022
Contributed by Lukas
One more reason to get your products into Merchant Centre... YouTube expands shoppable video. Facebook Groups get Reels and new admin tools... why a t...
Instagram's Latest Copycat: (checks notes) MySpace?!?
19 Oct 2022
Contributed by Lukas
Is it smarter machine learning or a dumbing down? TikTok's new ad product is all about automation. Plus: Is that music on Pinterest pins? Why the ...
Google's Losing Control Over the Cookieless Future
18 Oct 2022
Contributed by Lukas
Strike two — is Google running out of chances to steer the cookieless future? Meta is forced to sell off one of its acquisitions. Walmart joins the ...
The Billboards That Speak From the Grave
17 Oct 2022
Contributed by Lukas
$15 billion and counting and Meta's virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conve...
Payment with the (Literal) Blink of an Eye
14 Oct 2022
Contributed by Lukas
YouTube pulls targeting options from conversion campaigns... Facebook kills off an ad placement... Netflix's ad tier details are finally out... Tw...
Meet "Focused View" — An Ad Placement for the Budget-Conscious
13 Oct 2022
Contributed by Lukas
TikTok wants to give you six seconds for free... a study finds most marketing agencies secretly outsource their work now... Amazon's Prime Day pre...
Consumers Willing to Finance Their Gift-Giving This Year
12 Oct 2022
Contributed by Lukas
Another day, another data protocol — this time, Google thinks it's cracked the code (again)... More shoppers say they'll use debt to buy gif...
Black Friday(s)... and Thursdays and Wednesdays and Tuesdays and....
11 Oct 2022
Contributed by Lukas
More e-commerce warehouses and fulfilment centres opening, but I bet you can't guess which company's behind them! Also: The ever-creeping scop...
BeReal Careful
07 Oct 2022
Contributed by Lukas
Is the real-life photo app a little TOO real life? Reddit rolls out a big upgrade for media buyers... If TikTok's so good, why is it bleeding mone...
Flirting with the Accidental Influencers
06 Oct 2022
Contributed by Lukas
Cease and desist? More like peace and exist... The new Everything app that might reject advertising... The legal battles looming for social platforms....
It's Beginning to Look a Lot Like Thriftmas
05 Oct 2022
Contributed by Lukas
Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain's version of ...
Instagram Will Put Your Competitors' Ads On YOUR Brand's Profile
04 Oct 2022
Contributed by Lukas
Meta's Q4 gift to marketers is not what it's cracked up to be... The rules of influencer marketing just changed and nobody knows what they are...
Google Ads: Which Levers to Pull Now?!
03 Oct 2022
Contributed by Lukas
Competing features, confusing settings: The path forward for Google Merchant Centre. Also: Why is TikTok's parent running porn ads on Meta? And, m...
The Meta Marketplace Where Nobody's Buying
29 Sep 2022
Contributed by Lukas
Too little, too late: Instagram's influencer marketing program has stalled out. Also: Meta kills off the only app we wanted. Are auto-generated vi...
How "Audience Networks" are Gaming the Podcast Ad World
28 Sep 2022
Contributed by Lukas
A big day at Google with dozens of announcements — we have all the details for you. Also: How crappy mobile games are helping podcast networks game ...
What Your Best Sellers Will Be in a Global Recession
27 Sep 2022
Contributed by Lukas
Shopify bets long on bricks-and-mortar... Instagram backs away from online shopping... and opens the door to DM spam... What people buy more of during...
The Surprisingly Effective Strategy of Running Terrible Facebook Ads
26 Sep 2022
Contributed by Lukas
Will smarter AI fix programmatic brand safety? TikTok loosens its livestreaming requirements... Amazon plans to pre-empt Black Friday... Meta makes ac...
Reel Problems
23 Sep 2022
Contributed by Lukas
Meta's in hot water for allegedly dodging Apple's privacy rules... Also: TikTok expands its SEO offerings to compete with Google Search... Ree...
Has the "Bootleg Ratio" Come for TikTok Too?
22 Sep 2022
Contributed by Lukas
Has TikTok finally peaked? Google's new reputation management tool lets you remove search results… Why Instagram kept crashing today... and Flor...
When Moderation Stops Being Moderate
21 Sep 2022
Contributed by Lukas
Special treatment: TikTok under fire for letting big names get a pass on moderation. You may soon dictate Meta's content policies. A new collabora...
Account Banned? Just Buy a New One!
20 Sep 2022
Contributed by Lukas
Did your ad account get banned? Don't worry... just buy a new one! Also: Meta joins the post-cookie party... how to get more InMail replies... the...
This Tiny Tweak Can Boost Conversions 12%
16 Sep 2022
Contributed by Lukas
This one change to your online store can have a huge impact... YouTube's ad department comes out swinging... Meta is set to introduce a custom aud...
🎵 Guess It Must Be You 🎶
15 Sep 2022
Contributed by Lukas
Amazon loosens the one restriction merchants have asked for since forever... Some upgrades on the Google Ad platform... Meta takes heat about content ...
The Talent War Comes for Ad Tech
14 Sep 2022
Contributed by Lukas
We're getting closer to one-click enabling of international e-commerce. Are the retail giants winning the talent war for ad tech? Why you should r...
Everything In Moderation
13 Sep 2022
Contributed by Lukas
Meta's plans to merge two of its most important teams will probably affect your ad campaigns. Microsoft starts selling its most visual web space. ...
'Sorry Zuck. Reels Aren't Working': Meta Documents
12 Sep 2022
Contributed by Lukas
In the war against TikTok, Meta gives up some ground. Also: How can you judge ad fatigue before your campaign runs? The wild west of podcast advertisi...
What Brands Should Say After the Death of a Monarch
09 Sep 2022
Contributed by Lukas
Meta stays silent on why they're running confusing ads for brands without their permission. Also: What does your brand say when a monarch dies? So...
Meta's "Opt-In First, Answer Questions Later" Policy
08 Sep 2022
Contributed by Lukas
The ad campaign glitch plaguing Meta advertisers is not a glitch at all. The company releases details on two programs which will opt you in automatica...
The Meta Glitch That's Creating Random, Bizarre Ads
07 Sep 2022
Contributed by Lukas
Wrong images, random body copies — what is happening with Meta's ad platform today? Also: Instagram pivots away from e-commerce... WhatsApp will...
The Big Privacy Engine That Couldn't
06 Sep 2022
Contributed by Lukas
Their loss, our gain: A huge new privacy law may be stalled out for good. Also: The video ad market keeps getting softer. Ad buyers' confidence in...
When Good Buzz Goes Bad
02 Sep 2022
Contributed by Lukas
A surprising study finds your brand's support of social movements might be hurting you. Also: Are you wasting your influencer marketing budget? A ...
“I’m Sorry… CPMs are What Now?!” 💸
01 Sep 2022
Contributed by Lukas
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and ...
Inside a Million-Dollar Instagram Verification Scheme
31 Aug 2022
Contributed by Lukas
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and ...
How One Brand Got Massive TikTok Engagement — For $0 Ad Spend
30 Aug 2022
Contributed by Lukas
They haven't spent a penny but they get a million views per TikTok — we'll show you how. Also: Meta tests buy-now-pay-later advertising... T...
Why Canadian Brands Are Going Grey
29 Aug 2022
Contributed by Lukas
Pinterest's new app is all the rage — even if it goes backwards in time. Microsoft delays the rollout of RSAs... Fast food drive-thrus are getti...
What's Number 1 on Facebook Nowadays? TikTok!
26 Aug 2022
Contributed by Lukas
Facebook embarrassed by its own report: The most viewed links on its platform now go to TikTok. Also: Why creating videos outside TikTok could get you...
Meta's New Promise to Marketers: Too Little, Too Late?
25 Aug 2022
Contributed by Lukas
Have our prayers been answered? Will we soon be able to speak to actual human beings at Meta? Also: What post format is the worst-performing on Instag...
The Newest Ad Placement is Actually Fraud
24 Aug 2022
Contributed by Lukas
Ad fraudsters are targeting refrigerators… A major record label cancels a virtual AI rapper... TikTok tests a new feed to target locals… Tis’ th...
Is Instagram Even Trying Any More?
23 Aug 2022
Contributed by Lukas
Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren't phased by this week's Google search algorithm ...
Why Marketers are Pulling Back on Virtual Reality
22 Aug 2022
Contributed by Lukas
Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search ...
How the “Vicarious Haptic Effect” Can Boost Your ROI
19 Aug 2022
Contributed by Lukas
Don't take another product photo without listening to this episode... Snapchat kills its coolest influencer marketing tool... How Link-In-Bios can...
They Said This Day Would Come.
18 Aug 2022
Contributed by Lukas
A big moment in the history of media as viewing habits make the ultimate crossover... Also: Hope you haven't bought an AI copywriting tool lately....
The Slow Death of the Impulse Buy
17 Aug 2022
Contributed by Lukas
Inflation ruins everything fun — what does that mean for your brand? TikTok launches a new Shopping Ads suite... and shares its algorithm's secr...
TikTok: Mo' Ad Reps, Mo' Problems
16 Aug 2022
Contributed by Lukas
Twitter updates its pixel and plans for a future without it... Is Meta spending all your day's budget in an instant? You're not alone... Are w...
How to Hack Instagram’s “Suggested Posts” Algo
15 Aug 2022
Contributed by Lukas
Here's one case where doing a marketing promotion can hurt you... Details emerge on Instagram's increasingly important Suggestions algorithm.....
Bullet Dodged: Monthly “Facebook+” Subscription Fees
12 Aug 2022
Contributed by Lukas
The Facebook that could have been — a monthly fee that would have given your ad campaigns fewer impressions. Plus: E-commerce is down, so why is shi...
The Surprising Case for Repurposing TikTok Videos
11 Aug 2022
Contributed by Lukas
New or repurposed creative? Turns out there is some brand value in re-using assets. Plus: LinkedIn's new "diversity nudges"... The state o...
Meta’s New B2B Targeting
10 Aug 2022
Contributed by Lukas
Meta launches new B2B targeting options... And rolls out new AI-powered shopping campaigns to advertisers... TikTok's new tool shows consumers why...
Hacking Google Images for the Metaverse
09 Aug 2022
Contributed by Lukas
Google's outage last night is still causing aftershocks today... Snapchat's figured out how to create 3D models out of 2D photos... A major so...
Instagram is Completely Devoid of Original Thought and Here's Proof
08 Aug 2022
Contributed by Lukas
What a surprise... Instagram's copying yet another popular app! The marketing job market's great (if you're a contractor)... Meet Meta'...
Want a Metaverse? Here's How Much It'll Cost.
05 Aug 2022
Contributed by Lukas
Your boss wants a metaverse? Here's what it'll cost... Meta launches a livestreaming platform just a day after killing off a different one... ...
Reels Are Killing Everything Good in Our World
04 Aug 2022
Contributed by Lukas
Meta kills off what others are investing heavily into... Agencies are posting more on social media, but is it paying off? Twitter's new Location f...
EXTRA: Meta Account Security — A Discussion with Barry Hott
03 Aug 2022
Contributed by Lukas
In this extra episode, Tod chats with Barry Hott (https://www.barryhott.com) about Meta's platform security, and how it can affect your Business M...
Apple Is Building an Ads Platform
03 Aug 2022
Contributed by Lukas
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Is Google's Algorithm About to Leak Publicly?
02 Aug 2022
Contributed by Lukas
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Will Marketers Buy Tumblr’s Redemption Arc?
29 Jul 2022
Contributed by Lukas
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Meta-Economic Uncertainty
28 Jul 2022
Contributed by Lukas
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He's a 10, But He Hacked My Facebook Business Account
27 Jul 2022
Contributed by Lukas
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“Make Instagram Instagram Again”
26 Jul 2022
Contributed by Lukas
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The Problem With 5-Star Reviews
25 Jul 2022
Contributed by Lukas
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Snap: Back to Reality. (Oh, There Goes Sanity!)
22 Jul 2022
Contributed by Lukas
Thank you for supporting the work we do with your Premium Subscription! ❤️ If you want to reach Tod directly at any time, email tod@todayindigita...
The Real Reason Facebook Changed Its Feed Today
21 Jul 2022
Contributed by Lukas
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It’s 3:00 a.m. Do You Know Where Your Ads Are?
20 Jul 2022
Contributed by Lukas
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Inna Minute, Imma Need a Better Sense of Being an Adult 🎶
19 Jul 2022
Contributed by Lukas
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Sliding Into Your DMs Is Out, Buying In Your DMs Is In
18 Jul 2022
Contributed by Lukas
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The Future of Meta Ads: A Single Budget Slider?
15 Jul 2022
Contributed by Lukas
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In a Move Totally Not Driven by Panicked Desperation…
14 Jul 2022
Contributed by Lukas
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, e...