Today in Digital Marketing
Episodes
When Blue Checkmarks Go Rogue: Meta’s New Hacking Problem
08 May 2023
Contributed by Lukas
Facebook Fraud: How Meta’s blue checks have turned into an opportunity for hackers to target digital marketers. Also: Microsoft speeds its chatbot a...
Snap Back to Reality?
05 May 2023
Contributed by Lukas
Creator Comeback – will influencers lead Snapchat back to the promised land? Amazon’s TikTok-like shopping feed is ready. Amazon poaches a senior ...
Chopify ✂️
04 May 2023
Contributed by Lukas
Cutback Commerce: Shopify chops 20% of its workforce. TikTok expands Pulse Ads… American regulators want new data restrictions on Meta, the shift in...
It’s Over. The Influencers Are Taking Over BeReal. 🦈
03 May 2023
Contributed by Lukas
Influencer Invasion: Has BeReal finally jumped the shark? Clever ad placements from Peacock, Roku, and Snap… Whether sending gifts to your B2B clien...
How Slow Motion Can Bring Fast Sales
02 May 2023
Contributed by Lukas
Leisurely Lure: How one change to your online product videos could boost your sales. Also: Big updates from Microsoft’s ad platform, Twitter dropped...
YouTubers Get a Short Kick in the Ads
01 May 2023
Contributed by Lukas
New ads for a new format: YouTube goes all in on vertical. Also: Meta takes yet another perfectly good targeting tool and throws it in the trash. Inst...
Has Science Finally Cracked the Copywriting Code?
28 Apr 2023
Contributed by Lukas
Unraveling the syntax sales secret, consumers rebel against greedflation, Pinterest partners with Amazon, Snapchat faces its first revenue decline, an...
Thanks, We Hate It: Meta’s Mandatory New Tax on Your Online Store
27 Apr 2023
Contributed by Lukas
In the end, everyone pays the Zuck — Meta’s aggressive new plan to tax your sales. Also: The bots are writing Amazon reviews… warehouses are fee...
Behind the Ad: "1984" by Apple
26 Apr 2023
Contributed by Lukas
Behind the scenes of the iconic Apple ad "1984”. Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj.🔘 Follow the pod...
Will Meta’s Twitter Competitor Kill the Once-Mighty Birdsite?
25 Apr 2023
Contributed by Lukas
Zuckerberg vs Musk: The showdown for the very future of Twitter. Deepfake election ads aren’t just theory any more. Google ad revenues fall again. A...
Oops, I Spent It Again: Meta’s Weekend Bugs Cost Advertisers
24 Apr 2023
Contributed by Lukas
Dazed and confused — marketers wake up to overspending on their ad accounts, as Meta engineers scramble to fix the bug. Also: Shopify’s one-stop f...
Blocking the Blocklists
21 Apr 2023
Contributed by Lukas
Rethinking keyword blocklists, the problem with multi-channel marketing, LinkedIn lifts the veil on its algorithm, and it’s come to this: Now you ha...
Is the Future of Digital Advertising a Single “Remix” Button?
20 Apr 2023
Contributed by Lukas
Are we getting closer to ad managers with just one button? Microsoft drops Twitter from its social media platform. Why Europe wants your brand to stop...
The Oglivification of Short-Form Video Content
19 Apr 2023
Contributed by Lukas
TikTok's ten-minute triumph, Safari's third-party throttling, Instagram's bio link bonanza, and Amazon’s porn predicament..🔘 Follow t...
Five Hundred Twenty Five Thousand Six Hundred Followers
18 Apr 2023
Contributed by Lukas
The perfect influencer follower size for you to partner with… exploring the decline of email conversions… Meta has stopped pitching advertisers on...
The ChatGPT Extension Stealing Facebook Ad Accounts
17 Apr 2023
Contributed by Lukas
Google in panic, as the company rushes to push out its AI-based search engine upgrade. Meta tries seducing marketers with discounts. Fake ChatGPT exte...
When Invoking Science in Your Marketing Backfires
14 Apr 2023
Contributed by Lukas
Science in the crosshairs — but this time, it’s marketers pulling the trigger. Are we starting to see signs of saturation in the short-form video ...
Everybody Everywhere All At Once: The Modern Digital Ad Targeting Landscape
13 Apr 2023
Contributed by Lukas
Where to find your best prospects, broken out by generation. Will Facebook’s new AI-generated stories help campaigns or hurt authenticity? Google’...
Returns Reversal: Is This the End of Free Product Returns?
12 Apr 2023
Contributed by Lukas
Are free product returns the next victim of the economy? The U.S. government gets serious about hijacked reviews. TikTok’s plans for a new Explore f...
If TikTok Can’t Figure Out Shopping, Are We All Doomed?
11 Apr 2023
Contributed by Lukas
Biden's influencer press room, Mailchimp's AI email writer, TikTok shopping struggles, the power of free shipping, Twitter Circle's myster...
Why You Should Publicly Praise Your Competitors
10 Apr 2023
Contributed by Lukas
In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Swit...
Have We Been Doing Corporate Social Responsibility All Wrong?
07 Apr 2023
Contributed by Lukas
We’ve heard the advice before: If you want to reach the younger generation of consumers, make sure you’ve got a story to tell about the good you’...
Dollars and AI Sense: Facebook's Strategy to Monetize Ad Creation
06 Apr 2023
Contributed by Lukas
The details of Meta’s plan to charge you to create ad campaigns, while slashing its support teams. Also: Why your podcast ads should target “co-li...
This Episode Title Sponsored by Benegut Yogurt, Type “HELP” for More Information
05 Apr 2023
Contributed by Lukas
The new advertising model for video games is here and it’s going to change everything. Also: Why industry experts say a new U.S. ad privacy law is l...
Big Seller in Small Clothing: Is Amazon’s Glitch Hurting Small Brands?
04 Apr 2023
Contributed by Lukas
When big is small — Is Amazon’s confusing glitch hurting small sellers? A security hole in one of the world’s most popular WordPress frameworks....
Data Pirates: Has the Ad Tech Industry Finally Gone Too Far?
03 Apr 2023
Contributed by Lukas
Google's mysterious algorithm update, ad-tech firms accused of data theft, inflation's strain on brands and customers, and boosting engagement...
You could do worse.
31 Mar 2023
Contributed by Lukas
Meta Makeover: The platform launches new brand safety controls. Amazon's legal eagles swoop in on takedown abusers. Google is poised to shut down ...
Happy to Answer, But First We’ve Been Trying to Reach You About Your Car’s Insurance
30 Mar 2023
Contributed by Lukas
We knew it’d come some time, but not this fast: Ads are now in AI chatbot replies. Also: Meta's European users will be able to turn off your tar...
TikTok’s Laughable Plan B Isn’t Going To…. Wait, It’s Actually Working?!
29 Mar 2023
Contributed by Lukas
TikTok’s owners initiate Plan B — and it’s already a hit. Deepfake audio ads at scale. YouTube discovers a whole new pool of targeting data. Met...
No-One Else Was In The Room Where Tweets Happened
28 Mar 2023
Contributed by Lukas
Amazon drops the return bomb on customers. Twitter removes any hope of organic reach. Is Utah’s new law marketers’ midnight nightmare? A huge play...
Search Engines Fight AI-Generated Article Spam With… [checks notes] Uh… Wait…
27 Mar 2023
Contributed by Lukas
Those search results you’re getting may not be real… Pinterest shoehorns commerce into its Shuffles app… LinkedIn helps you spam your friends…...
You’ll Hate This Stupid, Terrible, Lousy Headline, But Will You Listen to This Episode?
24 Mar 2023
Contributed by Lukas
TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The e-...
Canva’s New Marketing Tools: Is This the Adobe Killer?
23 Mar 2023
Contributed by Lukas
Canva’s new features for marketers should have Adobe worried. Shopify launches enterprise retail search. Instagram’s latest Reels experiment seems...
Zeroing In: The New App Targeting Untapped Marketing Data
22 Mar 2023
Contributed by Lukas
Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's retro revival: Has the Instagram killer arrived? TikTok on the tig...
A Picture's Worth a Thousand Instagram Ads
21 Mar 2023
Contributed by Lukas
Pinpointing Profit: The image-based social app has tips for your next campaign. Artful AI — two big players enter the generative AI space. New rules...
Layoff Landmines: Social Giants’ Troubles Shake Agency Foundations
20 Mar 2023
Contributed by Lukas
Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the...
Sweet Dreams Aren't Made of Metaverse
17 Mar 2023
Contributed by Lukas
Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' b...
Pincreasing Pressure: The Battle for Ad Dollars Heats Up
16 Mar 2023
Contributed by Lukas
Pinterest gains momentum as it positions itself as a safe haven for ad dollars... Piracy streaming sites are costing Advertisers millions... A new app...
Could Amazon's Next Feature Dethrone Google's Ad Business?
15 Mar 2023
Contributed by Lukas
The dream job that isn't — tech workers say they were paid to do nothing. Roblox gives up advertising to its biggest market. The ad market is pe...
"It's Not You, It's Ad Tech." 💔
14 Mar 2023
Contributed by Lukas
TikTok wants to cut out the middleman. Meta's job cuts will take out a quarter of the company. The one change to your next campaign that could boo...
Radio is Killing the Video Star
13 Mar 2023
Contributed by Lukas
Desktop for one, mobile for the other, an app for a third — the frustrating reality of organic content workflow, and one solution. Also: TikTok'...
Meta vs Mastodon: Battle for the Future of Decentralized Social Media
10 Mar 2023
Contributed by Lukas
If you can't beat them, join them: Instagram joins the federated social media movement. Advertising’s disappointing return to gender stereotypes...
The Latest Brand Safety Challenge: Deepfake Audio
09 Mar 2023
Contributed by Lukas
Your ads beside fake content — how generative audio AI is raising big brand safety questions... TikTok reveals its top-performing ad copy... The top...
Google Thinks Their 'Bard AI' is Not Search. They're Wrong.
08 Mar 2023
Contributed by Lukas
YouTube kills off its most visible ad placement. The real reason Facebook is bringing messaging back to the main app. LinkedIn accused of gouging recr...
TikTok Prepares to Take On Google
07 Mar 2023
Contributed by Lukas
TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to i...
Your Current API Plan Does Not Include Access to This Podcast
06 Mar 2023
Contributed by Lukas
Is Twitter on its last legs? A gloomy retail forecast ahead. Amazon is cleaning up in advertising. LinkedIn's new AI-based collabs. And a nasty bu...
That Support Widget On Your Site Could Cost You Millions
03 Mar 2023
Contributed by Lukas
Your site's customer support widget could get you in hot water... Facebook Reels get a big upgrade... Meta kills "Paid Partnerships" (sort...
The Fact Checkers Are Coming for Your Ad Creative
02 Mar 2023
Contributed by Lukas
The social media engagement you probably DON'T want — fact-checkers commenting on your ad. Also: YouTube outlines its vision for video AI, while...
Despite Strong ROAS, Agencies Remain Cautious of Meta's AI
01 Mar 2023
Contributed by Lukas
Meta shines up some impressive numbers, but marketing agencies remain wary. A look at the topics people are talking about on Facebook and Instagram. T...
We'll Get By With a Little Help From My Monetized Friends
28 Feb 2023
Contributed by Lukas
New targeting options are now available for LinkedIn... The secret to getting consumers to use your coupons... Has BeReal lost its marketing mojo? Tik...
Y'all Act Like You Never Seen a Web Banner Before, Jaws on the Floor
27 Feb 2023
Contributed by Lukas
Why some people are calling TikTok's new ad placement the return of irritating banner ads. Also: Digital audio spend grows more in budget share......
The Online Ad Scam Plaguing (and Benefitting) Google Ads
24 Feb 2023
Contributed by Lukas
Google might be profiting from scam restaurant ads. How the bad economy means better metrics for marketers. Shopify changes up its partner program. Fa...
Facebook Engagement is Now 1/16th of 1%. And Dropping. 📉
23 Feb 2023
Contributed by Lukas
One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Also: Big updates to Google Performance Max campaigns. Agencies...
The Surprising Pivot AWAY from Short-Form Video
22 Feb 2023
Contributed by Lukas
A new social platform is out and it's built by TikTok. The perils of Amazon review hijacking come to one company. Instagram pivots away from Reels...
The Supreme Court Case Heard Across the Industry
21 Feb 2023
Contributed by Lukas
The marketing industry holds its breath as an American court decides the future of personalized digital ads. Also: Shopify expands a big fulfillment t...
I’m Sorry, Dave. I’m Afraid I Can’t Stop Those.
17 Feb 2023
Contributed by Lukas
Ads are coming for AI chat... More brands on TikTok are testing in-app checkout ... Digital video overtakes TV... Meta brings Telegram-like ‘channel...
Nobody Move, There’s Bots on the Floor 🎵
16 Feb 2023
Contributed by Lukas
The bots are getting smarter. TikTok copies a failed startup. Shopify's still in the red. Why Uber's car ads are killing it. And pour one out ...
It Must Be Exhausting Always Rooting for the Anti-Hero
15 Feb 2023
Contributed by Lukas
Amazon's fees now take more than half of retailers' sales. Forget modeled data, meet synthetic data. Music in your brand's YouTube video m...
Hey Fellow Kids… This New AI is Bussin’!
14 Feb 2023
Contributed by Lukas
Meta finally kills off what was supposed to be the next big thing. One simple copy change could slash your product returns. Google's Topics might ...
The ‘Bad’ Digital Ad Takeover
13 Feb 2023
Contributed by Lukas
What's driving scammy digital ads?... Another round of layoffs for a marketing software maker... A sneak peek at how ads will appear on the new Bi...
The DEL Key Slipup Felt Around the World
10 Feb 2023
Contributed by Lukas
YouTube retools its influencer marketing platform... Pinterest's new partnership will bring more content to its platform... and Instagram tries to...
Shopify Takes On Goliath
09 Feb 2023
Contributed by Lukas
Shopify takes on the biggest e-commerce seller on the planet. Microsoft bulks up its ads platform. Why reposting old content may be your best organic ...
The New Snoo Breakthrough
08 Feb 2023
Contributed by Lukas
Reddit on the rise — could the old-school social platform finally gain momentum with media buyers? TikTok adds some welcome call-to-action ads. Don&...
Loops, Not Lawyers
07 Feb 2023
Contributed by Lukas
New tools from Facebook may make managing your brand page easier. Pinterest's revenue is up, its user base is way up: So why did its stock crash? ...
Google's BARD: Much Ado About Everything
06 Feb 2023
Contributed by Lukas
Google's answer to ChatGPT is revealed — what effect will it have on your organic traffic? Also: The forecast is cautiously optimistic for indep...
Their Is No Mistake In This Title.
03 Feb 2023
Contributed by Lukas
The secret engagement hack that's very counterintuitive. Google's ad revenue is down, while Amazon's is up. Did Bing accidentally leak its...
Et Tu, Instagram? 😞
02 Feb 2023
Contributed by Lukas
Meta's Q4 brought in fewer ad dollars than the previous year. So why is their stock hitting new records today? Twitter cuts off its nose to spite ...
Can Bing Finally Dethrone Google?
01 Feb 2023
Contributed by Lukas
Will Microsoft's plans to build ChatGPT into Bing be the best decision in the company's history? Ad buyers remain bullish on podcasts. TikTok&...
1,900+ Search Engine Ranking Factors Leaked Online
31 Jan 2023
Contributed by Lukas
What can marketers learn about the massive leak of search engine ranking factors... The TikTok trend e-commerce merchants hate... Instagram's foun...
What Does a Broken-Up Google Ad Platform Look Like?
30 Jan 2023
Contributed by Lukas
A bug on Facebook's ad platform might be messing up your creative... A big brand safety update on Google Ads... Twitter doubles-down on its contro...
Call It a Comeback!
27 Jan 2023
Contributed by Lukas
Victory in the clone wars? For better or worse, Meta's TikTok copycat is gaining traction. Also: Instagram launches lead forms. Twitter's new ...
Twitter W0n't Be Foo1ed Again
26 Jan 2023
Contributed by Lukas
Instagram in panic as it tries to stem the TikTok content tide. New certifications are coming for Meta's platforms. Substack offers invite-only ne...
TikTok's Ad Revenue Plan Don't Jiggle Jiggle, It Folds
25 Jan 2023
Contributed by Lukas
Meta will help you track down brand copycats. TikTok's ad revenue sharing plan is bombing. Advertisers continue to stay away from Twitter. The two...
Shiny Happy Products
24 Jan 2023
Contributed by Lukas
Got a flashlight? You've just increased sales. WhatsApp for Boomers. A big change in Disney ad targeting. Agencies brace for a slow year ahead. Li...
Was TikTok's Algorithm a Lie All Along?
23 Jan 2023
Contributed by Lukas
The man behind the curtain — TikTok's algorithm has secret controls. Instagram chills out on Reels a bit. YouTube's policy violations will b...
"TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS"
20 Jan 2023
Contributed by Lukas
A new tool might make it easier to dip your toes into the retail ad platforms... Twitter burns yet another bridge — but maybe it's the right cal...
Even Your Employees Won't Read Your Emails
19 Jan 2023
Contributed by Lukas
A big integration for BigCommerce... How will Instagram's change today affect your organic reach? TikTok's strange new podcasting feature... W...
You Are Doing Product Photos Wrong
18 Jan 2023
Contributed by Lukas
The one change that could make your products sell better... Twitter rushes to adjust its new Home feed after reports it was killing engagement... Mast...
But Even With Nothing On, TikTok Made You Look
17 Jan 2023
Contributed by Lukas
There's a media spend slowdown? Nobody told TikTok. Microsoft and Google both battle to become the Kings of AI. A stock photo company, meanwhile, ...
Twitter Quietly Locks Out Third-Party Apps
13 Jan 2023
Contributed by Lukas
Google's plans for replacing the third-party cookie hit yet another roadblock. Twitter appears to be locking out dozens of apps. TikTok's priv...
An AI Bot Wrote This Episode's Title. (Or Did It?)
12 Jan 2023
Contributed by Lukas
TikTok moves the bar on influencer marketing again. AI is now writing more than you think it is. Twitter tells advertisers "like it or lump it....
[Tim Cook Has Entered the Chat]
11 Jan 2023
Contributed by Lukas
Meta is shutting down Creator Studio while Google will shut off some keyword recommendations. Twitter's new feed might be bad news for brands. App...
Ron Jeremy Was Right.
10 Jan 2023
Contributed by Lukas
How a veteran porn actor predicted the future of advertising. Say goodbye to any decent ad targeting to teens on Meta platforms. Amazon's Prime se...
Has Instagram Given Up on Commerce?
10 Jan 2023
Contributed by Lukas
Your creative assets may be training an AI, and you don't even know it. Also: Instagram downscales its commerce efforts. A tsunami of product retu...
The Terrifying Malware Targeting Meta Ad Accounts
06 Jan 2023
Contributed by Lukas
Millions lost, and still the Ducktail malware continues to sow chaos with online media buyers. Plus: Pinterest pins its hopes on the clean room. Twitt...
Marketing Salaries for 2023: Are You Falling Behind?
05 Jan 2023
Contributed by Lukas
Meta offers better insight into your CAPI and pixel measurement... Google weeds out rules on marijuana... Microsoft offers app store ads... What marke...
Microsoft's Biggest Bet Yet to Capture Google's Ad Business
04 Jan 2023
Contributed by Lukas
Microsoft is planning its biggest offensive yet against Google's search engine... personalized ads hit another roadblock... Twitter reverses a maj...
Are Breakout Modules the Future of Online Retail?
03 Jan 2023
Contributed by Lukas
One of the biggest ecomm platforms breaks into pieces — on purpose. Plus: the company that is burning meetings to the ground. TikTok will let you bl...
SPECIAL: The Secret History of the World’s Biggest Earworm
23 Dec 2022
Contributed by Lukas
In this final episode of 2022, we take a look at biggest earworm in history — and its shocking history.✅ Follow Us on Social MediaIf you like us, ...
ChatGPT: The Lump of Coal in Google's Ad Business
22 Dec 2022
Contributed by Lukas
Google finally begins to see AI as a threat... Twitter may be blocking your brand's security access... The two companies threatening the current a...
Move Fast and Ban Things
21 Dec 2022
Contributed by Lukas
Meta doubles down on Reels... New laws are forcing TikTok's key demo away... Why newspapers are the big winner in media buying... and will 2023 he...
YOU Get a Badge! YOU Get a Badge!
20 Dec 2022
Contributed by Lukas
Meta says its Advantage+ campaigns are getting much better — and some brands agree. Twitter adds another badge to its growing list of verification m...
The Tweet Bot Army Has Arrived
19 Dec 2022
Contributed by Lukas
Slow moves, cautious steps. Marketers tread lightly into 2023. Also: Are Twitter's brand safety updates too little, too late? The major browser ma...
Distributed Denial of Tweets
16 Dec 2022
Contributed by Lukas
Google's new addition: How your SEO plans might have to change. Also: Social commerce comes to connected TV. The move away from time-based agency ...
The Instagram Feature We've Always Dreamed of Is Here
15 Dec 2022
Contributed by Lukas
After years of begging, social media managers finally have the one thing they've wanted from Instagram: Support. Also: How one brand is using BeRe...
It's Him, Hi. He's the Problem, It's Him
14 Dec 2022
Contributed by Lukas
Twitter considers an ultimatum: Let us track you, or delete our app. Also: A new brand safety tool for podcasts... Google launches a search status das...
There Is No Instagram. Only Zuul.
13 Dec 2022
Contributed by Lukas
Why pay an influencer when you can create your own? One country will require disclosures on all AI creative. Chrome's delay means ad blockers can ...
Meet Amazon's New "Zero-Click" Ordering
12 Dec 2022
Contributed by Lukas
You've got a hand? Then you've got a wallet, says Amazon. Twitter's ad manager is a ghost-town. More advice to spend less time chasing soc...
Google's Guesses: The "Modeled Data" You Probably Want
09 Dec 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!Music labels step up enforcement on social media. Details on Disney+'s new ad tier. And a small but im...
Google, For One, Does Not Welcome Our New AI Overlords
08 Dec 2022
Contributed by Lukas
NEW: Get The Top Story each day on LinkedIn!Watch your back, Google — AI is coming for your ad dollars. Amazon is the latest to become TikTokified. ...