It started as a way to convince his little brother that you could go plant-based and still perform at the highest level.Now, elite athletes are swapping their supplements for his, and a lifestyle brand is growing out of a simple mission: show what’s possible when you lead by example.In this episode of Tomorrow’s Bites, we speak with Tim Dekens, founder of The Change Starts, a plant-based startup born out of storytelling, not product development. What began as content to inspire others has grown into a trusted line of high-performance supplements used by top CrossFit and Hyrox athletes.Tim opens up about:Why most plant-based brands focused too much on trends, and not enough on trustThe power of community-first business buildingHow he designed events to convert everyday athletes to believersLessons from launching products with zero food industry experienceWhy story and authenticity matter more than ingredientsIf you want to learn how to turn a community into a movement and a startup, this episode is for you.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform, even one sentence or a 5 star rating helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Tim DekensLook into the company ⁠The Change Starts

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