What if the real battle for our food future isn’t in the fields, but in the market system itself?In this episode of Tomorrow’s Bites, we sit down with Dr. Caspar Krampe, Assistant Professor at Wageningen University and co-founder of VGreens, to unpack the hidden dynamics shaping today’s agrifood industry. From the struggle between big corporations and startups, Caspar reveals why change in food systems is so complex, and why both Goliaths and Davids need each other more than they think.We explore:Why markets act more like ecosystems than machinesThe invisible power structures that keep small innovators from scalingHow Corporations blocks disruption, and how startups can outsmart themWhy “technology” can be both an enabler and a weapon in food transitionsHow to turn market competition into true collaboration for sustainabilityThe Growth Journey of Caspar’s Own Startup VgreensAnd much more…

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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