What do you do after creating the UK’s first alcohol-free beer?If you’re Steve, you take your creativity, your culture, and a few family recipes, and you turn them into the world’s first Asian snacks sold in beer cans.In this episode of Tomorrow’s Bites, we sit down with Steve, co-founder of Curry Smugglers, to explore his journey from the fashion industry to brewing and now to reinventing an entire snack category. From branding born out of a customs joke to packaging inspired by sustainability and nostalgia, this is a story about turning memories into movements.We unpack:How Steve created the UK’s first alcohol-free beer when no one believed in it.The moment his wife and daughter sparked the idea for Curry Smugglers.Why the snack industry needs a design revolution and how this should look like.The link between fast fashion and snacks, and what both can learn from each other.The business lessons from creating UK's first alcohol-free beer.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Steve D SailopalLook into the company ⁠Curry Smugglers

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