In his celebrated book, Factfulness, Hans Rosling said that:‘People constantly and intuitively refer to their worldview when thinking, guessing or learning. If your worldview is wrong, you will systematically make the wrong guesses.’ Rosling founded the Gadminder Foundation, with a mission is ‘to fight devastating ignorance with a fact-based worldview’. If you think that ambition is relevant to your Insight team, then you might agree that we need our researchers and analysts to develop an Insight perspective.Please listen to find out more!Topics DiscussedHow well do we know the world around us? (0.46)Why should all Insight managers read Factfulness? (5.53)The continuing relevance of Rosling’s work to the world today (8.12)Fighting devasting customer and market ignorance in our organisations (10.03)This is episode 38 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.orgCopies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.comDisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved

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