Kindra Hall, former Chief Storytelling Officer of Success Magazine, joins Josh Schachter, founder, and CEO of UpdateAI in this episode of the [Un]churned podcast to discuss - Importance of storytelling in business and a framework for compelling storytelling - Four types of stories: value story, founder story, purpose story, and customer story.- Activating customer stories- The founding story of UpdateAI- The importance of authenticity in storytelling was emphasized.The conversation ends with a recommendation for the book "Stories That Stick". 👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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