"You'll not sustain shareholder value unless you create greater value for your customers. (It's time to) rethink and reconceptualize the organization as being into business at customer service." - Bill GeorgeDelve in this [Un]churned conversation with host, Josh Schachter and Bill George, an executive fellow at Harvard Business School and author of the True North series as they discuss02:43 - True North Framework05:30 - Younger generations are more focused on purpose and values.07:26 - Serving customers is the focal point of business success 09:04 - Talk to customers every day!10:21 - CEOs spend only 3% of their time talking to customers12:23 - The importance of prioritizing frontline people over CEOs16:31 - Everyone in an organization must think of themselves as a leader to make a difference.21:00 - Bill George's True North Resources- Connect with Bill on Linkedin- Get a copy of True North: Leading Authentically in Today's Workplace 👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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