It’s a tough time in the business world right now – but that doesn’t mean progress goes right out the window.In fact, Judd Borkaove, the chief growth and community officer at GTM Partners, looks at it completely differently; Judd, on the latest episode of “[Un]churned,” hosted by UpdateAI CEO Josh Schachter, said he believes it’s a “good time” for businesses right now, whether it’s setting the right foundation for a new company or reimagining how an older firm does business. That optimism serves him well at his day job at GTM Partners, a data-driven analyst firm focused on making GTM easy for companies via research, workshops, analyst work sessions, and studies. (Judd is also a partner at Red Monkey Consulting.) Judd went in-depth with Josh in this episode on go-to-market strategies and how businesses can thrive in the current environment.Topics covered in this episode include: – Why retention and expansion are essential, especially in a down economy – Why it’s “good time” to build solid businesses – Determining the best go-to-market strategy– The “8 Pillars” of Judd’s GTM framework – The importance of getting value to the customer ASAP – How to “incentivize” more sales while in a CS role – Using data to remove bias and make sound decisions – Ranking the best JuddsThis episode covers plenty of ground, so be sure to have your “Notes” app ready, because you’ll probably want to jot down a point or two from Judd. You can find “[Un]churned,” as always, on Spotify, Apple Podcasts, and YouTube. 👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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