In this insightful episode, Ken Patterson, formerly of Pax8, joins Uncle Marv to discuss his new role at Todyl and his vision for building a true community for MSPs. Ken shares his passion for helping MSPs mature and succeed, emphasizing the importance of education over hard selling. He advocates for a more prescriptive approach, akin to doctors, where MSPs diagnose clients' needs and prescribe tailored solutions rather than pushing products. Ken stresses the need for MSPs to "drink their own champagne" by using the same solutions they recommend to clients, fostering deeper understanding and credibility. He also highlights the importance of educating clients on business solutions beyond just technology, positioning MSPs as trusted advisors. The conversation touches on Ken's fond memories at Pax8, the company's remarkable growth, and the warm welcome he received at their event, PAX8 Beyond. Ken expresses excitement about his new role at Todyl and his vision for building a robust community platform where MSPs can connect, share insights, and feel heard. Key Takeaways: Importance of building a true community for MSPsMSPs should use the same solutions they recommend ("drink their own champagne")Educate clients on business solutions beyond just technologyMove away from hard-selling tactics towards a more prescriptive approachFoster a sense of belonging and being heard in the MSP community === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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