Story coach and author Lisa Cron (Wired for Story, Story Genius, Story or Die) joins us to unpack the neuroscience behind powerful storytelling—and to challenge some of the most common (and misleading) advice writers are given. In this episode, Lisa shares how our brains are literally wired for story, the three key brain chemicals that great narratives activate, and why most people misunderstand what makes a character “likable.” Spoiler: it’s not about being nice. It’s about vulnerability and relatability.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How neuroscience affects whether we care about a storyThe three brain chemicals essential to storytellingHow to build credibility and likability through storyCONNECT WITH LISA CRON:Website: http://wiredforstory.com/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/110Mentioned in this episode:Join the Community!Join here: https://heatherparady.substack.com/Join the Community!

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