Jenny Hoyos built 10 million YouTube subscribers by age 20, not through luck, but by mastering storytelling craft. She's a content strategist who studies story structure and viral mechanics to create videos that consistently engage millions of viewers.In this episode, Jenny reveals her storytelling secrets: the B-storyline technique for short-form content, how to create memorable characters for your brand, and why conflict drives engagement.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:The B-storyline technique for short-form contentCreating memorable characters for your personal brandFinding conflict and themes in everyday storiesCONNECT WITH JENNY HOYOS: Website: https://jennyhoyos.com/Instagram: https://www.instagram.com/jennyhoyoslol/ Ted Talk: https://www.youtube.com/watch?v=ZmNpeXTj2c4EPISODES MENTIONED:How to Tell Better Stories | Pixar’s Matthew Luhn | Episode 3 https://www.youtube.com/watch?v=D-65jOrpPlA&t=834sCONNECT WITH HEATHER:Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/120Mentioned in this episode:Join the Community!Join here: https://heatherparady.substack.com/Join the Community!

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