Should qualitative researchers be thinking about adding mobile to their qualitative toolbox? Richard Owen, founder and CEO of Crowdlab says, without hesitation, yes! Who is Richard Owen? Well, Richard has been in the market research business for over twenty years and has worked at prestigious firms such as Millward Brown, Copernicus, and Hall & Partners. Frustrated by the pace of change (or lack thereof) in the market research industry, Richard founded Crowdlab as a company designed to field high quality research empowered by bleeding edge technology to amplify the wonders of traditional research thinking and doing. If you want to know exactly what that means then you will have to listen to this podcast! Now I know what you may be thinking – how can this help me as a qualitative research consultant or a buyer of qualitative research? Here are a few thought starters; what if instead of walking behind a shopper on a shop-a-long you empower participants to keep a shopping diary using their mobile phone to answer questions, take pictures, or record video while on a real shopping trip and use that footage as stimuli for a one on one or group interview? What if you could get people who are in the shopping process for a new car to use their mobile phone to answer questions and capture video before, during, and after going to a car dealer? Mobile technology can help you do that and you can learn more about these and other practical qualitative applications by listening into our conversation with Crowdlab’s Richard Owen. Learn more about your ad choices. Visit megaphone.fm/adchoices

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