"Technology isn’t good or bad—it just is. How we choose to use it defines everything." — Robbie Bach Robbie Bach, the visionary behind Xbox and now a bestselling author, joins Mike Carlon on Uncorking a Story to share his journey from tech executive to thriller writer. In this episode, Robbie dives into his creative process, the inspiration behind his latest novel The Blockchain Syndicate, and how themes of technology, society, and human nature weave through his stories. If you’ve ever wondered how a business leader pivots to fiction—or what happens when old-school espionage meets new-school cybercrime—this conversation is for you. Key Takeaways: The Pivot from Tech to Fiction: Robbie explains how leaving Microsoft reignited his passion for writing and led him to craft thrillers blending technology and civic themes. Writing Without an Outline: Discover Robbie’s “pantser” approach and why momentum matters more than rigid planning. The Blockchain Syndicate Unpacked: A gripping mix of cybercrime, blockchain anonymity, and high-stakes espionage. Character Development as Empathy: How writing characters unlike himself—like Senator Tamika Smith—expanded Robbie’s emotional intelligence. Technology’s Double-Edged Sword: Why tech isn’t inherently good or bad, and how its societal impact shapes his narratives. Marketing Realities for Authors: From Mailchimp headaches to list management, Robbie shares the business side of being an author. Advice to His Younger Self: Balance matters—don’t miss the joy of connecting with people along the way. Buy The Blockchain Syndicate Amazon: https://amzn.to/4r7zaqy Bookshop: https://bookshop.org/a/54587/9798886454000 Connect with Robbie Website: https://www.robbiebach.com/ Facebook: https://www.facebook.com/robbiebach61 Twitter: https://x.com/robbie_bach LinkedIn: https://www.linkedin.com/in/robbiebach/ Connect with Mike Website: https://uncorkingastory.com/ Youtube: https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g Instagram: https://www.instagram.com/uncorkingastory/ TikTok: https://www.tiktok.com/@uncorkingastory Twitter: https://twitter.com/uncorkingastory Facebook: https://www.facebook.com/uncorkingastory LinkedIn: https://www.linkedin.com/company/uncorking-a-story/ If you liked this episode, please share it with a friend. If you have not done so already, please rate and review Uncorking a Story on Apple Podcasts, or wherever you get your podcasts. #UncorkingAStory #RobbieBach #TheBlockchainSyndicate #ThrillerBooks #AuthorInterview #CybercrimeThriller #WritingProcess #BookLoversPodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.