That “new car” feeling fades fast.Not because the car changed, but because you did.It’s called hedonic drift , the brain’s built-in habit of taking good things for granted.And it’s quietly eroding your patient retention.In this episode, Martin unpacks how hedonic drift shows up in chiropractic care. When people stop noticing progress and start seeing care as optional.You’ll learn simple ways to re-ignite appreciation, measure backward, and link care to what patients truly value, so your results feel meaningful again.Practical, psychology-driven, and ready to use on Monday morning.Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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