This week’s episode was recorded in India.Not in practice.Not on Zoom.Dr Vismai Schonfelder and I sat side-by-side after a day serving kids in rural communities and hit record.It turned into less of an interview…and more of a debrief about what actually makes practice work.We cover:Specificity: why generic “stress talks” don’t cut through, but “anxious brain” doesIdeal clients: why relevance beats reachTransactional vs relational: how one model feels like pushing a rock uphillThe flywheel most chiropractors never build: retention, referrals, reactivationsThe Cringe Razor: a simple ethical filter for marketing and practice decisionsAI vs human touch: why content is getting cheaper… and connection is getting rarer (and more valuable)We also talk about the Nalu giving program and one small intervention that changes outcomes fast: a $10 school uniform.If you’ve felt torn between “grow the business” and “stay true to your values,”… This conversation will help.Learn more about Vismaihttps://thevismai.com/To learn more about Aligned Practicehttps://insideoutpractices.thinkific.com/products/communities/aligned-practiceCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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