223. Consulting Revenue Equation

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Recorded07 Jan 2020

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Handlerec:7947254

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In my conversations with independent consultants, a common question I get is how to generate more business. There are a lot of things one could POTENTIALLY do to generate more revenue, and some people flail around putting effort into initiatives that may have a low return on investment. Of course we all want to put our time and energy into areas with a relatively high return on investment, and I've found that it is useful to break down all the possible factors into what I call the Consulting Revenue Equation. Also check out Episode 221, in which I discuss with David A. Fields some ways to increase your conversion rate.

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