Listen to this audiobook in full for free onhttps://hotaudiobook.comID: 268575Title: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New NormalAuthor: Geoffrey ColonNarrator: Geoffrey ColonFormat: UnabridgedLength: 06:15:00Language: EnglishRelease date: 08-01-16Publisher: Ascent AudioGenres: Business & Economics, Marketing & Advertising, Sales & RetailSummary:Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.But what if thats not enough? What if most people ignore company messages? What if consumer engagement never goes further than the like button? A sobering reality is hitting marketers. Technology hasnt just reshaped mass media, its altering behavior as well. And getting through to customers will take some radical rethinking.First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . .Where selling is dead, but ongoing conversation thrivesWhere consumers generate the best content about brandsWhere people tune out noise and listen to feelingsWhere curiosity leads the marketing teamWhere growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.Contact: [email protected]

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