AI is changing many things, not everything.Yet, many teams are jumping on the curve without knowing why.I sat down with Alexander Osterwalder, Strategyzer CEO, whom I respect a lot given his great books, especially the Invincible Company. We talked about what’s happening now.What changes? What doesn’t change?We went on discussing controversial topics like innovation is not the goal. With AI, many CEOs believe they’re forced to innovate. But that’s not true all the time.The goal remains the same. Create value for customers while collecting value for the business. To do that, you’ve got to talk to REAL people, and do something they’re ready to pay.The challenge now is another: Protecting your moats. As everyone can build stuff, copying successful models becomes easier. Companies’ll thrive for long when managing to differentiate from the crowds.Listen to this episode to gain applicable insights directly from Alex. This is a 45 minutes conversation that’ll inspire you a lot.Here are some of our key takeaways:1. Innovation Is Not the Goal“The goal is not to innovate. The goal is the strategic goal that you define.”2. AI ≠ Strategy“AI changes everything and it changes nothing.”3. Synthetic Users Don’t Replace Reality“Today it does not replace talking to real customers.”4. Explore and Exploit Are Different Games“Explore is about creating the future. Exploit is managing the existing.”5. Kill Projects, Not Just Ideas“Killing ideas is easy… You kill projects.”6. Evidence Beats Forecasts“That’s much stronger than the spreadsheet.”7. Scaling Is Earned, Not Switched On“Scaling is not a light turned on.”Let’s keep untrapping the product world together.David PereiraProduct advisor & coachDo You Want to Become the Achiever PM Impossible to Ignore?It’s your choice to level up your game and become the Achiever PM who’s unignorable. And I can help you get there with my 100XPM Mastermind.We will run - most probably the last one for this year - in Summer. You can already apply for it. 3 weeks, 9 sessions, 1 transformation. We will equip you to operate at your next promotion level. You’ll have clarity on how to increase your visibility, gain influence, and ultimately get the deserved rewards.Apply now.PS: If you still have any questions, drop me a message and I will reply to you. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dpereira.substack.com/subscribe

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