If you post content in a bid to attract more clients, this episode is for you. I share five ways to refine your content marketing by exploring the things to steer clear of! Instead of talking about things that work or don't work from mine and my clients' experiences, I've been spending a few months observing content from people in my network and taking some notes. And I'm sharing my findings!Here's a quick summary: Don't put colleagues down to make yourself look good (you'd be surprised at how subtle it can be) Avoid bombarding people with content It's not about you, it's always about your customer Don't confuse your audience (I'm guilty of this!)Enjoy :-)- Sumantha____________________👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)My training leans on tried-and-tested methods that are completely tailored to our niche.Work with me to breathe life into YOUR definition of success:#1 Bespoke 1:1 MentoringHigh-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.#2 The Tutors' MastermindThe leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.#3 The Group Class CourseGet lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.This podcast is recorded using Riverside. Sign up for your account here (free plan available)____________________Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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