Since the company’s foundation in 1989, entrepreneurship, expertise and a passion for gardening have driven Blomsterlandet to become Sweden’s largest retailer of flowers and plants. Now with 61 stores across the country and a strong brand within the industry they are continuing to push ahead with new ways of engaging their customers and propelling their brand forward. The latest advancement in that innovative journey is in the creation of their live shopping offering – which we’ll talk about today – and their shift from brick-and-mortar stores to online services. We cover the ins and outs of that new development, but we’ll also look back at their general transformation story, to catch up on progress and uncover the successes and pitfalls along the way. We were delighted to be joined by Tirdad Zadeh, E-Commerce manager at Blomsterlandet to take us through the finer details

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