I finally got a chance to get Lee on the show as we couldn’t sync up for the Vigor Ground Summit last time because of travel restrictions, as he’s someone that I’ve followed his work and got a lot of value from it. He’s a coach in the real world, training real people from all walks of life, has been doing it for a long time and only continues to get better. He’s also a professor at a university and teaching up and coming students practical programming, building coaching skillets, and sharing how to have success in the industry. To top it off he is also a very prolific writer. Here’s the official bio: Lee Boyce is an internationally known fitness writer and strength coach, and owner of Boyce Training Systems, based in Toronto, Ont. His work is published regularly in many major fitness magazines including Men's Health, Men's Fitness, Esquire, TNATION, Muscle & Fitness, Bodybuilding.com, and Inside Fitness. In 2013, he was named to the Team Jamaica training and treatment staff for the Penn Relays international track meet. Currently Boyce works with clients and athletes for strength, conditioning, and sport performance. Lee and I dive into real world practical applications and lessons to improve as a coach, get clients better results, and have more success in the fitness industry. IN THIS EPISODE YOU’LL LEARN: What is a missing link for most coaches that is hindering their success in the industry. Why the rise of social media coaches has hindered some foundational skillsets of a coach. Lee’s crucial reason to start your career training in a big box while also __________ . How to distill high level knowledge into practical lessons that can be applied with clients the next day. When and when NOT to follow templates and what “formula’s” tell you to do. Massively underutilized strategy - role play scenarios, case studies, and problem solving of yourself and your team. Luka and Lee break down simple strategies to be able to stand out as a coach and get new clients right away. The unconventional approach of getting bette, faster, by hiring other coaches in your area that are better than you. Lee shares 3 things that he’s changed in the last 5 years when it comes to training clients (that he wasn’t doing before). Why you should have different main lifts for each of your clients and how do you determine them. Our insights from lifting for almost 50 years combined, and coaching for 30+ years combined and the advice 20 year olds lifters should take. The main lessons Lee learned from having a devastating knee injury and how he improved and came back stronger, smarter, and better. The crazy insights you’ll get for people that are fit in their 50’s, 60’s, 70’s and beyond. There are 11 components of fitness coaches usually think about, work on, and focus 3-5 of those and why they’re missing the boat to improving their clients results. Why chasing strength is NOT the best choice after a certain period of time. Assessing and filling the buckets people truly need rather than what sounds cool, and why you should be doing unconventional training with your clients. How to improve your communication and the ONE thing Lee advises to do as a coach to build his book of business. The crazy tip that will help you blow up your in person training business. How Lee got into writing, tips to get your article published at bigger sites, and how to position yourself because of your writing. Why crucial conversations are the fastest way to improve how you communicate. The things Lee is studying to improve as a coach and help his clients even more.

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