Sirte Pihlaja (CCXP, Trained Facilitator of LEGO® SERIOUS PLAY®) is the CEO of Shirute Ltd, the first customer experience agency in Finland. She is an internationally recognised CX/EX expert, coach, keynote speaker, designer and strategist with over 25 years of experience in advising large corporations and brands in various industries and countries. Sirte is the leader of CXPA's Finland network, a member of the International Advisory Committee and one of CXPA's founding members. She was one of the first Europeans to have been certified as CCXP. Sirte was recently recognised as a TOP 150 Global Customer Experience Thought Leader and on the CX Hall of Fame. The CXPA has also awarded her the Extra Mile Award. She has written three books on people's experiences, two out of which are global #1 bestsellers. When Sirte is not playing with LEGO bricks with her clients, she is passionately championing CX in the Nordics, South-East Asia and beyond and is a familiar face in international CX Awards juries and on conference stages around the world. Access the transcript on our blog at https://voicesofcx.com/play-your-way-to-3-dimensional-thinking-sirte-pihlaja/?utm_source=soundcloud&utm_medium=description Follow Sirte Pihlaja on LinkedIn Follow Sirte Pihlaja on Twitter @sirteace Check out LEGO Serious Play at www.cxplay.fi Check out Shirute at www.shirute.fi/en Follow Worthix on LinkedIn Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn Follow Mary Drumond on Twitter: @drumondmary The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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