A Deep Dive Into Google Discover
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
21 min
2 speakers
7 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is Google Discover and how does it differ from traditional search?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
Hello, SEOs and marketers. My name is Jordan Cooney from Previsible. Joining me today is Lily Ray, who is the VP of SEO Strategy and Research at Amciv, which specializes in providing innovative digital marketing solutions to help businesses enhance their online presence and reach their target audience effectively. With a focus on data-driven strategies and cutting-edge technology, Amciv offers a wide range of services tailored to meet each client's unique needs. Yesterday, Lily and I talked about the future of search. Today, we're going to continue our conversation by discussing Google Discover. Okay, here's my conversation with Lily Ray, the VP of SEO Strategy and Research at Amsoop. Lily, welcome back to the Voice of Search podcast.
Thanks again for having me.
So yesterday we had an exciting conversation, just where is search going, how AI is really changing the landscape, not just of Google, but just in the overall search expectations, how this is going to affect data and the data that we have. It honestly was a phenomenal episode. So if anyone didn't get a chance to listen, please go back to yesterday's episode. It truly is a recap of the rollercoaster year of 2024. and a view into some of the expectations that we should have as we move into 2025 and look at the future of search. But for today, we're talking about Google Discover. And I want to start off by just talking about what Google Discover is. And maybe if you could share a little bit about where Google Discover has gone over this past year.
What's happened with that as an experience in Google?
Yeah, so Google Discover is, it's a form of what Google calls like query-less search, which means that it serves you content based on your interests without you having to type in any query, unlike actual Google search. And it's available in different places on Android devices, kind of built into the interface, as well as when you're going to google.com. You can see a list of articles under that search bar on mobile, and that's your Google Discover feed. If you're on iPhones, you have to use the Google Chrome app. to basically or the Google app to search directly on Google. And you'll see a feed of articles underneath the search bar that are associated to your Gmail account or your Google account. So it's 100% personalized.
It's 100% based on your interests, your location, your previous search history, and probably many other data points that we don't exactly know where Google is pulling from. But you know, I think that they use everything, you know, I think They could use things like Gmail, you know, conversations and receipts for e-commerce stores and things like this. So they're building a profile about who you are and what content you might be interested in. And then Google Discover serves you that content. So when we're doing basically SEO for Google Discover at our agency, we do like Google Discover consulting and Google Discover audits.
How does Google determine personalized content for Discover feeds?
It's quite different than SEO because we're not thinking so much about keywords. We're thinking about topics that people are interested in, as well as entities that people are interested in. So you're only able to see Google Discover data through your Search Console account and only if your site has Discover data. Hmm. Not every site has it. So you'll know when you log into Google Search Console, if you see on the left, you'll see something called performance. That's your search performance.
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Chapters
7 chapters
1
What is Google Discover and how does it differ from traditional search?
0:00–3:46
2
How does Google determine personalized content for Discover feeds?
3:46–6:48
3
What impact can Google Discover traffic have on a website’s performance?
6:48–10:32
4
Can you optimize content for Google Discover and what levers are effective?
10:32–14:35
5
Why is click‑through rate crucial for success in Google Discover?
14:35–17:35
6
How do content safety policies affect Discover visibility and site removal?
17:35–20:20
7
How can local or niche brands leverage Google Discover for growth?
20:20–21:23