AI search traffic barely shows up in analytics today, so why invest?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why should marketers invest in AI search now despite low analytics visibility?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts?
How do current analytics misrepresent AI‑generated search traffic?
Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is Raul Jane. CEO and co-founder at Noble. If AI search traffic barely shows up in analytics today. Why should any SEO or any marketing team invest right now?
I don't think the analytics are good.
What proactive strategies can brands use to position themselves for AI search results?
I think they're incredibly misleading, especially if you're looking at like like traffic data from the L L M to your website, because the largest LM, Google's AI overview, doesn't even exist in that traffic data. People are not clicking from the AI overview to your website.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good.
How does Previsible’s integrated consulting model help overcome SEO challenges?
Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
Why is self‑reported attribution more reliable than today’s AI search metrics?
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.io.
Um, look like when people book a demo or they purchase from you, ask them how they found out about you. So that self reported attribution will actually be much more impactful in getting a better picture of how people are discovering you than looking at just search traffic today.
That's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
Why should marketers invest in AI search now despite low analytics visibility?
0:00–0:32
2
How do current analytics misrepresent AI‑generated search traffic?
0:32–1:00
3
What proactive strategies can brands use to position themselves for AI search results?
1:00–1:39
4
How does Previsible’s integrated consulting model help overcome SEO challenges?
1:39–2:22
5
Why is self‑reported attribution more reliable than today’s AI search metrics?
2:22–3:01