B2B teams will be embarrassed they ignored in this shift
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why are B2B teams at risk of ignoring the generative AI shift?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.
How does the “ask‑and‑answer” buyer behavior change SEO strategy?
Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney, and joining me today is Jeff Rain, co-founder at Everything Machines. Jeff spent two decades in enterprise marketing and platform strategy, and now he's building Everything Cache, a brand-side cache that makes websites readable for LLM crawlers without rebuilding the human site. In two years, what will B2B teams wish they would have never ignored in the current LLM shift?
The increasing truthfulness and transparency that will be rewarded by LLMs forever now forward. We're moving away from be able to pull a fast one on the buyer because they will have an extremely rational agent as their partner in crime in figuring out what's right for them.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options.
What is Everything Cache and how does it make sites readable for LLM crawlers?
You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Pre-Visible's four-stage approach ensures that your SEO programs thrive.
Why is traditional SEO measurement becoming less relevant in an AI‑first world?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E dot IO.
And I don't know that that's particularly obvious right now, because we think that's the future. The future is in this perfect one to one match, which is this agent, this intelligent agent, finding the right things for my human, my person.
How can brands create AI‑optimized parallel content without harming existing SEO?
And it's it's not gonna be fooled.
Thanks to Jeff Rain, co founder at Everything Machines for joining us. If you'd like to contact Jeff, you can find a link to his LinkedIn profile in our show notes or on voicesofsearch dot com. Or you can visit his company website at Everything machines dot com If you haven't subscribed yet and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
Why are B2B teams at risk of ignoring the generative AI shift?
0:00–0:37
2
How does the “ask‑and‑answer” buyer behavior change SEO strategy?
0:37–1:39
3
What is Everything Cache and how does it make sites readable for LLM crawlers?
1:39–2:22
4
Why is traditional SEO measurement becoming less relevant in an AI‑first world?
2:22–3:13
5
How can brands create AI‑optimized parallel content without harming existing SEO?
3:13–3:45