Best new media for more visibility in AI platforms
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
6 chapters
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
What is the Voices of Search podcast and who is hosting this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Who is Tim Sanders and what does G2’s buyer‑behavior data reveal about AI search?
I'm Jordan Cooney, and joining me today is Tim Sanders, Chief Innovation Officer at G2. Home to one of the largest data sets on real B2B buyer behavior. G2 serves over 100 million software buyers annually and sees firsthand how enterprise research habits are shifting.
How are enterprise research habits changing rapidly and why does traditional SEO no longer guarantee discovery?
Not gradually, but rapidly. Today, Tim will unpack what G2 data reveals about how buyers are using AI Search, why traditional SEO no longer guarantees discovery, and what companies need to do to win in this new era. era of GEO. All right, last one here. If you could add one new media form to be more visible in AI platforms, what would it be? It would be video with tr transcripts for videos.
Why are video transcripts considered the most valuable new media for AI platform visibility?
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.
What SEO challenges does Previsible solve and how does their integrated consulting model work?
None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E.io.
Okay. And tell tell me why. What what what makes transcripts for video so v valuable?
They're answer shaped, they're natural language, they're human, they are perceived as real and they match the the the language training for most models that goes back to the beginning of a model. So it's deep set. Awesome.
How can listeners connect with Tim Sanders and stay updated on future SEO insights?
It it it helps you get out of your own way as a corporate marketer.
Yeah, absolutely.
Right. Like like who corrects a transcript layer to make it feel more consistent with our corporate brand Bible? No one. That's why the models love it.
That's great. Okay, and that wraps up this episode of the Voices of Search podcast. Huge thank you to Tim Sanders, Chief Innovation Officer at G2, for joining us. If you'd like to contact him, you can find a link to his LinkedIn profile in our show notes, or you can find it on voicesarch.com. You can also visit his personal website, TimSanders.com. If you haven't subscribed yet, Or we'd like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed next week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
6 chapters
1
What is the Voices of Search podcast and who is hosting this episode?
0:00–0:44
2
Who is Tim Sanders and what does G2’s buyer‑behavior data reveal about AI search?
0:44–1:02
3
How are enterprise research habits changing rapidly and why does traditional SEO no longer guarantee discovery?
1:02–1:29
4
Why are video transcripts considered the most valuable new media for AI platform visibility?
1:29–1:53
5
What SEO challenges does Previsible solve and how does their integrated consulting model work?
1:53–3:13
6
How can listeners connect with Tim Sanders and stay updated on future SEO insights?
3:13–4:04