Best way to segment a catalog for AI platforms
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core question about catalog segmentation for AI platforms?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts?
How does Katie Moro define KPI‑driven catalog segmentation for revenue growth?
Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is Katie Morrow, Director of Managed Services at ProductsUp. If you could only segment a catalog one way for AI platforms, what would you choose first and why?
What's my KPI? If my KPI is revenue, it will be top revenue driving SKUs. If my KPI is bring new customers to the website, I would expose only net new products.
What segmentation strategy should I use to attract new customers with fresh inventory?
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Which catalog segments boost traffic and high‑click SKUs for AI feeds?
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Why is granular, KPI‑aligned catalog segmentation essential for scalable AI performance?
If my KPI was traffic, I would only expose my high-click SKUs. If my KPI was to sell more shoes, I would only expose shoes. So what's my KPI? Segment my catalog as granular as possible and grow.
Okay, that's all for today. But until next time, remember, the answers are always in the data.
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Chapters
5 chapters
1
What is the core question about catalog segmentation for AI platforms?
0:00–0:32
2
How does Katie Moro define KPI‑driven catalog segmentation for revenue growth?
0:32–1:12
3
What segmentation strategy should I use to attract new customers with fresh inventory?
1:12–1:42
4
Which catalog segments boost traffic and high‑click SKUs for AI feeds?
1:42–2:40
5
Why is granular, KPI‑aligned catalog segmentation essential for scalable AI performance?
2:40–3:04