Change this NOW or you'll regret it in 3 years
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why will companies regret treating AI as just an IT project?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.
What is Stephen Wunker's “octopus organization” framework for spreading AI intelligence?
Here's today's host of the Voices of Search podcast, Jordan Cooney. I'm Jordan Cooney, and joining me today is Steve Wunker, Managing Director at New Markets Advisors. In three years, what will companies regret not changing sooner?
Oh, that's a good one. I think they will regret treating AI as something that the IT department needs to roll out. This is fundamentally different than a lot of IT tools that have been rolled out previously. It's a very different cycle of development and usage and evaluation and upgrading throughout the organization. It is not just an IT change.
Which three diagnostic questions reveal an organization’s AI readiness?
It's a business process change.
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How do cross‑functional champions differ from traditional project managers in AI implementations?
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And oftentimes you're not just investing in IT, you're investing in capabilities.
What strategic steps should leaders take now to avoid AI‑related regrets in three years?
You're investing in a transition of the way people work. So they need to get HR at the table, for instance, and oftentimes it's not. They need to really be thinking about the big picture. And not just, by the way, in terms of how they operate, but who are they in the marketplace? AI can transform what your value proposition is. It can transform your channels, how you go to market. Many companies have not yet been taking those steps and they really need to. Okay, that's all for today, but until next
time, remember, the answers are always in the data.
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Chapters
5 chapters
1
Why will companies regret treating AI as just an IT project?
0:00–0:38
2
What is Stephen Wunker's “octopus organization” framework for spreading AI intelligence?
0:38–1:19
3
Which three diagnostic questions reveal an organization’s AI readiness?
1:19–1:52
4
How do cross‑functional champions differ from traditional project managers in AI implementations?
1:52–2:57
5
What strategic steps should leaders take now to avoid AI‑related regrets in three years?
2:57–3:32