Episode Overview: Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and the performance of your site. Eloquently captured by the acronym E-A-T, and an important recent Google update, SEOs need to consider the relative authority of their content, how Google would measure their expertise and the trust they’ve built around a specific topic. In this episode we dig into the what and how of optimizing for content quality elements. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.