Creative strategies for designing scroll-stopping social media ads
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
22 min
3 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello SEOs and marketers, my name is Jordan Cooney from Previsible. Joining me today is Agvila DeFasio, who is the president at Advertise, which specializes in digital marketing services, offering a wide range of solutions to help businesses increase their online presence and reach their targeted audiences effectively. Today, Agvila and I are going to discuss creative strategies for designing scroll stopping social media ads. Okay, here's my conversation with Agvila DeFazio, the president at Advertise. Agvila, welcome to the Voices of Search Podcast.
Hi, Jordan. Thank you for having me.
So uh we don't get social media paid experts uh on the show often. Not often enough at least to be candid. Um and uh and this is a great opportunity for our listeners because it really is gonna open, I think, the door to how Uh and in my opinion, how how we're all evolving in in the digital landscape. And it doesn't matter if you're an SEO, if you're in social media, if you're in content marketing, your digital efforts are in in a great transformation at this moment. Um and I think that, by and away, our our topic today largely is focused on on these strategies, how these strategies are s are changing. And obviously I think that whatever we can learn from social media can be applied to to our SEO efforts as well.
So um maybe by way of introduction, tell us a little bit more about yourself, your background, um, you know, share a little bit about your successes in your space, and then we can dive into our topic today.
Sure. So I've been uh working in paid media for seventeen years now. I've been running my agency for the last ten to celebrate it in October. Uh we work primarily with e commerce brands, uh travel, thank you. Travel apps, uh consumer lead gen, so more B to C instead of B to B lead generation, and sometimes entertainment industry clients as they come through which can be fun once in a while. Uh we work across all social networks. So from Meta to TikTok, whether it's you know it's still on or not, um to Pinterest, Cora, Reddit, uh, even through Hulu Disney ads. So a little bit of everything, I know that that last one was a bit of an outlier, but we got into the beta two years ago and we've had a client there.
Yeah, in a nutshell that's what I've I've been doing and some wins. Oh, who we worked with? Um in the past, you know, we we worked with postmates through their IPO process. They brought me on as an audit, then a consultant for um two other engagements after that, which was really interesting to just be a part of that, even though it was just a small piece of that whole company, but it was really cool to experience that working at a company of that caliber to, you know, partnering up with uh the rock. Dwayne Johnson for collabs with some of my um dessert clients that I've had for for different shipping companies. And yeah, just worked on a lot of fun things over the years. So I feel like my skills are transferable across different client uh verticals, but uh it keeps things fun and interesting as our industry evolves.
I love it. I love it. And that's really cool to to hear the diverse nature of of your clients, but also what that probably means in terms of the creative ads and and the way you approach building uh ads for for many of these these clients. You know, we're kind of on the eve of this um jarring experience with TikTok. Yeah. And so literally like this week.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–5:36
2
What is the guest’s background and how did they get into paid social advertising?
5:36–13:45
3
How is the current TikTok shutdown reshaping social‑media ad strategies?
13:45–21:31
4
What metrics should marketers track to evaluate a scroll‑stopping ad’s performance?
21:31–21:49