Data's Role In Your Content Strategy
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
15 min
1 speaker
3 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of this Voices of Search episode?
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Welcome to the Voices of Search podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Benjamin Shapiro. Welcome to the Voices of Search podcast.
My name is Benjamin Shapiro, and I'm the executive producer of this podcast. And today we've got a special technical SEO episode for you, which is going to be hosted by Jeff Atkinson, who's the founder and CEO of Huckabye. Huckabye is a technical SEO platform that automates the process of improving search results to drive more organic traffic and make your website faster. Jeff is a brilliant SEO, and I'm thrilled to invite him to take the mic and share his technical knowledge with you. All right, here is a technical SEO episode of the Voices of Search podcast, guest hosted by Jeff Atkinson, the CEO and founder of Huckabye.
Hello, SEOs. My name is Jeff Atkinson, CEO of Huggaby. And this week, we're going to discuss optimizing digital content strategy with UX, SEO, and data metrics. Joining me is Shay Bordeaux, who is a senior manager of SEO at Vivint Smart Home, which delivers an integrated smart home system with in-home consultation, professional installation, and support delivered by its smart home pros, as well as 24-7 customer care and monitoring. Dedicated to redefining the home experience with intelligent products and services, Vivint serves more than 2 million customers throughout the U.S. and Canada. So far this week, Shea and I talked about UX and SEO's impact on optimization strategy and determining what metrics to track.
Today, we're going to wrap up our conversation by discussing data's role in your content strategy. Okay, here's my conversation with Shea Berto, the Senior Manager of SEO at Vivint Smart Home. Shea, I've really enjoyed this conversation so far, my friend. It's been really insightful. And as we prepped for this episode, just like the last episode, when you think of data and content, you guys come at it from a different perspective. And You were just giving me some examples of data's role and Vivint's content strategy. People like data. And I think people are the example that I'd use that I remember from Overstock. And this was something that we learned from Amazon. was when you show recommendations, if you just say like recommendations for you, and then you show a bunch of products, the user's like, whatever, they don't care.
But if you like are on a product page and you say 90% of the people that bought this or looked at this product ultimately bought this product, they'll buy that product like 90% of the time. because you're being very descriptive. So any type of recommendation title is actually more important than the products in the recommendation, the title and being very descriptive and actually telling the user what is going on. And that just reminds me of your attack plan for content. And why don't you describe that to our users?
Yeah, and that's a great example you provided. So our content approach is, like you said, user people have all types of different content they can go access. They can go find similar information all across the web, like when they're doing this research journey. But I think what really speaks volumes is when you can back that up by data.
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