Finding Your Perfect Audience With Targeted Meta Ads
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
21 min
2 speakers
2 chapters
transcribed 1 month ago
Transcript
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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello SEOs and marketers, my name is Jordan Cooney from Previsible. Joining me today is Agvila DeFasio, who is the president at Advertise, which specializes in digital marketing services, offering a wide range of solutions to help businesses increase their online presence and reach their targeted audiences effectively. Yesterday, Agriela and I talked about creative strategies for designing scroll stopping social media ads. Today we're going to continue our conversation by discussing finding your perfect audience with targeted meta ad. Okay, here's my conversation with Agvila DeFazio, president at Acvertise. Agvila, welcome back to the Voices Search Podcast.
Hi Jordan, thanks for having me back.
Pumped to have you back today. Yesterday, though, was an outstanding episode for our listeners who don't get enough background on how creative should be built, what signals you should look at, what data is available to you to improve the way you think about creative. It's an outstanding episode to go back to and listen through. And I and I fundamentally believe that for all of our listeners, whether you're on the content SE. SEO side, the tech SEO side, these are important foundational aspects or topics that are going to help us become more effective as the discovery world changes for all of our consumers and our audiences. So thank you to Akvila for yesterday's episode. And today we're going into targeted meta-ads.
I want to I want to start off with a controversial topic. In the United States, recently made some pretty bold claims that Meta is really the social media company that we should be really watching out for. I'm paraphrasing his words, but this is in the backdrop of TikTok being banned in the United States. And essentially, to play into his argument here, less competition means that there's a risk to consumers. So I I want to get just your your general sense on where Meta is today, the effectiveness of Meta as as a as a whole platform, both paid and and organic in its values to businesses, brands, small business owners, and how they can be utilizing this platform for their audiences.
I think I'm still unpacking what's transpired in like the last three to four days because so much has happened. It's like TikTok got banned, then it got unbanned, then we have the new president and then, you know, Zuckerberg made some statements last week. So I feel like There's a massive shift of people going other places. Like there was a huge uplift in blue sky registrations. Um, you know, there's people around X. Like it's everywhere. From the paid standpoint, um, it's doing really well. I don't think Meta's going anywhere. It's in a good spot. I think politics aside, and we're talking about like kind of politics because it's intertwined now. Um, I think Zuckerberg is doing what's best for his business.
Which as business owners, like we can relate, but it since his touches a global population, it's hard to you know, there's just so many nuances to what's good or what's not and how, you know, different people want change. But I think from a marketing and advertising standpoint, there's so many opportunities within that ecosystem to thrive as a business. Because if you're not there you're really missing out on a lot of uh potential new customers and, you know, just impacting your bottom line. Other platforms do really well, but they don't have the volume and the technological advances to reach the right people at the most cost effective way, like say Metacan compared to, you know, LinkedIn or Pinterest or, you know, others like that.
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