Focusing on optimizing for voice search vs visual search if you have limited resources
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of this episode on voice vs visual search?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Why do blue‑collar users prefer speaking to Google instead of typing?
Toss up. Would you choose to focus on optimizing for voice search or visual search if you had limited resources?
Wait. So hard because I I I'll tell you that that Google AMO where you take a picture and then you talk at it though. Because if you're taking a picture, you just talk at it and ask it a question.
How does Aimee Jurenka suggest allocating limited SEO resources between voice and visual search?
See? I'm so torn. I'm so torn. Between visual search and uh Voice search. Okay, now I'm this is right now and I'll tell you what I'm basing this off of.
What insights does the sponsor segment provide about choosing the right SEO partner?
I come from a blue collar family. I have a huge all my friends are blue collar. Um, you know, a lot of that, and I will tell you those people do not type anything. By those people I mean my people, blue collar people. My brother, right, my uncles, um, all my friends, they don't type into their phones, they talk into it, they talk to Google. Um, 'cause it's just way easier for them. And so I have a feeling, you know, when we're talking about generalized public and we're talking about going over to the masses, we're probably going to see more voice search over visual search come in.
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Why is Google emphasizing voice search in its marketing and what does that mean for the next 6‑12 months?
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Yeah, I I mean I think there's a reason why all the Google commercials show people talking into their phone.
Mm-hmm.
What are the key takeaways and next steps for listeners after this discussion?
Right. They could have very easily chosen people looking at videos or doing some sort of visual comparisons, but no, they chose voice. And so I think there's gonna be a huge push on voice over the next six to twelve months. And we're gonna I think it's easier. It's an easier way to search, it's an easier way to discover if if you can just say what you want versus having to type it in or visually refine your your expectations.
Yeah. Especially that we can do it in p complete sentences now. We can ask a complete question and get an answer now.
And get an answer. It's not confused. Exactly.
Yeah.
And that's a great place for us to wrap up this episode of the Voices Search podcast. Thank you to Amy Jarenka from SEO Sustainable for joining us. If you'd like to connect with Amy, you can find a link to our LinkedIn profile in our show notes or at voicesofsearch.com.
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Chapters
6 chapters
1
What is the overall focus of this episode on voice vs visual search?
0:00–0:43
2
Why do blue‑collar users prefer speaking to Google instead of typing?
0:43–1:03
3
How does Aimee Jurenka suggest allocating limited SEO resources between voice and visual search?
1:03–1:12
4
What insights does the sponsor segment provide about choosing the right SEO partner?
1:12–1:50
5
Why is Google emphasizing voice search in its marketing and what does that mean for the next 6‑12 months?
1:50–3:11
6
What are the key takeaways and next steps for listeners after this discussion?
3:11–4:21