From SEO To Findability In Vodafone Spain
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
29 min
3 speakers
8 chapters
transcribed 27 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the focus of the episode and who is the guest from Vodafone Spain?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello marketers and SEOs. My name is Jordine Cooney from Previsible. Joining me today is Vincenzo Musumesi, who is the search and findability manager at Vodafone Spain. Vodafone Spain offers a wide range of telecommunications services, including mobile, internet, and digital television. Known for its reliable network and innovative solutions, the company is a leading provider in the Spanish market. Today, Vincenzo and I are going to be discussing SEO and findability at Vodafone Spain. Just as a heads up, this episode will be recorded in Spanish. We're gonna begin our recording now in Spanish. Hola SEOs, mi nombre es Jordan Cuni de Previsible. I accompany Vincenzo Musumesi, who is the manager of ventas digitales in Vodafone Spania.
Vodafone España ofreces services of telecomunicaciones that include services mobiles, internet, and television digital. Conocida for the solutions innovador, the company is a prove in the mercado español. Hoy, Vincenzo and you are SEO and findability in Vodafone España. Okay, and we have a conversation with Vincenzo Musumesi, manager of Vodafone España. Vincenzo, Voiceless Search Podcast.
Hello Jordan and community. It's a pleasure to be here. Muchas for inviting me to Voices of Search, and the comparison and experiences of SEO with those others.
See, I'm organioso to have you. And the reality is that this is a thing very important, because it's a theme that in in all SEO, not only in the market, is algo nuevo. el tema de findability y tu posición en Vodafone es algo muy muy interesante y no es algo muy común yo yo creo en la comunidad de SEO.
How does Vincenzo describe his role as Search and Findability Manager at Vodafone Spain?
Entonces nos nos indije un poco sobre tu posición y las áreas que tu manejas en Vodafone España.
Muy bien, sí, sí, sí. A ver, yo entré in empecé a collaborar with Vodafone España in two. Y la verdad is que tuve la suerte de entrar in this fantastic company. Just in the moment in which it was the program online.
Empezando by the web, passing for the app. Etc. With this, we had the opportunity to lancere different projects. For example, with the program of affiliate digital in Vodafone, we have the project of social media, the governance, the communication. And we saw the SEO, which evolution in all these years as the concept. They find that PDG. I'm in the area of ventures digital of España and incrementing the performance of diplomats, so incrementing the venture digital. And for this, I went with the collaboration of different equipment, equippers of UX, the analytic, the technology, because When we the performance technology of the web, of the app, and it's also more important. So we collaborate with all these groups for the performance of the e commerce and
And so I think that I'm an optimist in digital. So I feel that all that is digital is very valuable not only for impulsing all the activity commercial like the marketing and rent, but the quality of our life.
sí, pues sí, claro. Y en la tema de todos esos equipos con quien tu trabajas con en, en Vodafone España, ¿hay prioridad en qué cuáles equipos vas a trabajar más? O es sobre diferentes temas o deseos de la empresa, de donde tu vas a empezar, o con cuál equipo vas a empezar a trabajar sobre cualquier canal o cualquier tipo de tráfico digital, verdad? No es solamente SEO, es varios. Entonces, ¿cómo empiezas a trabajar con todos esos equipos?
See, I think one punctualization, Jordan. The perspective is the find capability.
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Chapters
8 chapters
1
What is the focus of the episode and who is the guest from Vodafone Spain?
0:00–2:46
2
How does Vincenzo describe his role as Search and Findability Manager at Vodafone Spain?
2:46–6:53
3
Why is “findability” considered a step beyond traditional SEO at Vodafone?
6:53–11:03
4
Which digital channels and teams does Vodafone coordinate to improve findability?
11:03–15:34
5
How does Vodafone use data and analytics to organise its findability strategy?
15:34–18:40
6
What examples illustrate the impact of findability on customer journeys (e.g., fibre, 5G, e‑commerce)?
18:40–23:27
7
What insights does Vincenzo share about aligning marketing, UX, and technology teams?
23:27–27:02
8
What’s coming next in the two‑part interview and how can listeners learn more?
27:02–29:07