Brenton Thomas, Founder of Twibi, talks about how to migrate from Universal Analytics to Google Analytics. As of July 1st, 2023, Universal Analytics will no longer collect data, and users will need to switch over to Google Analytics 4. To ensure the process is as seamless as possible, it's crucial for users to plan and prepare for the migration process. Today, Brenton discusses a step-by-step guide for Google Analytics 4 migration. Show NotesConnect With: Brenton Thomas: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.