Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting brand awareness - it's a dynamic marketing strategy that encompasses content creation, distribution, and brand impressions. As such, the evaluation of success and setting of goals for SEO is a continuous process of improvement. Today, Justin discusses goal setting for SEO. Show NotesConnect With: Justin Seibert: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.